Move over Millennial Pink, this summer it's all about Gen Z Yellow


While we love pink just as much as the next person, this summer we are all about the ray of sunshine that is Gen Z Yellow!

From stars rocking the hue to seeing pops of marigold all over our Instagram feed (Coachella vibes, anyone?), we can't get enough of the vibrant color. Not only is Gen Z Yellow super fun for summer, but the shade is surprisingly wearable. Whether you are in the market for new sandals or dresses that standout, you'll be able find it in the color of the season.

And no worries, if punchy, bright yellow isn't your thing. Light pastel yellows and darker mustard shades are also on our list of chic summer essentials. Shop 35+ Gen Z Yellow items in the gallery above!

Accessorize your look with a chic watch!