Target’s refreshing new swim campaign features zero photoshopping

As if we needed another reason to be obsessed with Target, the big red bull’s-eye just launched a new swim collection of more than 1,700 new bathing suits. But—wait—that’s not even the best part.

Exactly zero of the new campaign’s images have been retouched, which is a rare occurrence in today’s world of airbrushing, Facetune-ing, overediting and Photoshop fails. In a recent press release, the company stated, “Building on the strong foundation we set with last year’s campaign, we’re celebrating women and encouraging them to embrace the beauty of their own bodies.”

To further back up this promise, the new swimwear will be available in an expanded assortment of sizes (up to size 26W).

Bravo, Tarjay. We can’t wait to spend our entire paycheck on you (as if we didn’t already...). 

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Favorites from Target's swim line
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Check out our favorite up-and-coming swimwear brands below!

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Up and coming swimwear brands
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