You may know Rent the Runway for their affordable and flexible designer clothing rentals, but their latest expansion delves past the closet and into the world of weddings.
Just today, Rent the Runway announced its launch of a full-service wedding concierge to help make a couple's big day the slightest bit easier. The service, which ranges from at-home fittings to personalized styling and access to thousands of dream-worthy designer gowns, is every modern bride's dream.
"Women rely on Rent the Runway during the most important moments in their lives, so it's a natural step for us to offer a highly-personalized, full-service experience to make dressing for a wedding easier and more fun," said Jennifer Hyman, Rent the Runway Co-Founder and CEO.
With the new program, Rent the Runway is allowing brides to register their weddings to give guests 20 percent off their rentals. Furthermore, representatives from the company will help curate on-trend bridesmaids options to "ensure every bridesmaid is beautifully styled." From engagement parties to bridal showers, the beloved rental service is there to meet a bride and her bridal party's fashion needs.
"We have unprecedented data on wedding attire and trends and are thrilled to leverage what we've learned directly from our 8 million plus users to provide this enhanced experience."
With wedding season quickly approaching, there's no doubt that Rent the Runway's service will be in (stylish) high demand.
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