Some like their coffee bold and black, while others take it sweet and sugary. No matter your preference, though, you're probably familiar with the famous Starbucks logo. Catch sight of the green Siren with her long, wavy hair, and you're instantly transported to latte-with-extra-whipped-cream heaven.
But there is a surprising hidden detail on this iconic logo—and you've probably never noticed it before. According to the team that redesigned the image in 2011, one last-minute decision made all the difference. (You'll be surprised at what Starbucks was almost called, too.)
The original Starbucks logo was somewhat crudely designed; it had been made from a wood carving, Co.Design reports. So when the image was revamped in 2011, the designers wanted to make the logo cleaner and crisper. They decided to smooth out all of the Siren's imperfections, making her face more symmetrical in the process. However, after several attempts, the team was still not satisfied.
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The cleverness of this logo is twofold. The arrow points from a to z, referring to all that is available on Amazon.com, and it doubles as a satisfied smile (with dimple).
The FedEx logo hides an arrow in its negative space. Even a glance subliminally inspires thoughts of efficiency and forward motion.
This cool logo for Sony's computers represents the brand's integration of analog and digital technology. The 'VA' is designed as an analog waveform, the 'IO' is binary code.
This logo, introduced in 2005, cleverly uses the company's initials to advertise its number of ice cream flavors (31).
Slightly more abstract than the other examples, the Tour de France logo contains a well-integrated biker.
See the dancing bear in the mountain? The design is a tribute to the Swiss town where the chocolate was developed.
The old logo of this fast food chain features a not-so-subliminal Ichthys (or "Jesus fish"). The religious component of this design is merely hypothesized.
It's easy to miss the second meaning of this throwback logo from the baseball team. The mitt is obvious, but the built-in letters usually elude the viewer.
Before it was bought by Oracle, Sun was a major computer manufacturer. Its logo is a perfect ambigram; it can be read from any direction. (Note also that the graphic doesn't actually include any s's, merely artfully arranged u's and n's.)
The not-so-hidden design within this logo conjures up feelings of togetherness and friendship over chips and salsa.
This market data research company incorporated the binary code spelling of their name. Using blue squares as ones and grey squares as zeros, 1010000 (80) is the top line, while 0010100 (20) is the bottom.
Most are familiar with the peacock in the NBC logo, but it's still easy to overlook.
This church's logo is brimming with symbolism; there are 8 different symbols buried in the main image.
Some think the LG logo is a Pac-Man reference (requires a bit of imagination). The smiling, winking face is more apparent (but only slightly).
The soda brand's latest campaign in Denmark points out something you may have missed; the Danish flag (with a bulge) embedded in the white script.
"As a team, we were like, 'There's something not working here, what is it?'" global creative director Connie Birdsall told Co.Design. "It was like, 'Oh, we need to step back and put some of that humanity back in. The imperfection was important to making her really successful as a mark."
Although you might not see it right away, there is a slight asymmetry in the Siren's face to this day. Look closely: You'll notice that the right side of her face has a bit more shadow, and her nose dips slightly lower on the right than the left. "It felt a bit more human and felt less like a perfectly cut mask," design partner Bogdan Geana said.
I get it, you’re at Starbucks because you need your daily fix of caffeine, and if you’re anything like me, you’re like a zombie before you get it. With that being said, though, more people than you would think don’t say what size drink they want — probably about a third of all customers don’t.
Even if you don’t know the Starbucks lingo, you can ask for a “large” and we’ll know what it means, but, please, don’t give us some really complicated order without saying what size so we can actually mark the cup as you say it. It just gets really repetitive having to ask customer after customer what size drink they want while trying to remember their orders.
2. Ordering while on your phone
Also with ordering, please have the courtesy to get off of your phone for two seconds to communicate your order. Not only is it incredibly rude to be on the phone or glued to your text when trying to order, but chances are we won’t be able to understand you and you won’t be paying attention to us if we ask you a question. So please, hang up with mom before getting in line.
3. Dumping coffee into the trash
When we ask you if you want room for cream in your coffee, it is so that there is space in the cup to put milk in if you wish. That’s not such a hard concept, is it? If not, then why do people ask for no room but then go over and dump half a cup of hot coffee into the trash to add milk? Please stop doing this. The trash bags are already disgusting when we get around to changing them, and dumping liquid in them just makes it worse.
4. "I wanted that iced."
We all make mistakes, but if I had a penny for every for every time I heard this one, I could afford all the Starbucks my heart desires. Unless you specify, all of our espresso beverages are made hot. I don’t care if it’s the middle of summer; you need to let us know if you want something iced. We’re happy to remake it for you but it messes up our flow and slows us down, and this could all be avoided by specifying when you order.
This also applies to, “I wanted that with soy,” or, “I didn’t want whip on that.” We are baristas, not psychics.
5. Saying "Frappé"
A “frappé” is a drink at McDonald’s. Starbucks does not have “frappés.” If you order a “frappé” instead of a Frappuccino, you will sound stupid and your barista will judge you, no questions asked.
6. "Is this mine?"
You just ordered a small hot drink one minute ago, so, no, this large iced drink is not yours. I don’t get this. You think that all of these people that have been waiting here longer than you are just standing around for fun? This venti Frappuccino with whipped cream is not your tall hot chai tea latte. We make drinks in order, so your order is not going to be ready right after you pay.
7. Being in a hurry
This one goes along with the last one. We make drinks in order, so we are not going to prioritize yours just because you are in a hurry. It’s extremely rude to ask the barista to make your drink first because you need to make it across campus in 5 minutes. It’s not our fault that you thought that would be enough time to order Starbucks and make it to your meeting.
8. Iced Caramel Macchiato
My last pet peeve is probably the one that bothers me the most. Macchiatos are not supposed to be iced. Macchiato in Italian means “marked,” meaning that your milk is marked with espresso, creating a strong coffee flavor at first that gradually fades into sweet milk. When you order it iced and drink it through a straw, this is already going to be backwards since you are starting at the bottom.
And to make things worse, a piece of me dies every time I watch someone stir their iced caramel macchiato after they get it, combining the layers. Or worse, order it “upside down”. That isn’t a caramel macchiato anymore. It’s an iced latte. If that’s what you want, order that, but why am I wasting my time making a macchiato if you’re just going to mess it up?
It’s clear that nobody actually knows what a caramel macchiato is and that they are just ordering it because it sounds cool, but please don’t. If you want to know what a drink is, ask your barista. We love to share our knowledge.