Gal Gadot on makeup, feminism and a cultural shift in Hollywood

Does makeup have a place in feminism?

If you ask “Wonder Woman” star Gal Gadot, the answer is, “definitely.”

“Anything that makes you feel more confident more beautiful and better about yourself has to do with [feminism],” she said during an interview about her latest gig as a Revlon Global Ambassador. “There’s a big misinterpretation about the way that people view the term of feminism. I have friends — girlfriends — who have careers and they’re mothers and they do it all, and they are afraid to say that they’re a feminist.”

“Feminism is not about hating men or burning bras or fighting anyone,” Gadot continued. “It’s about, first of all, equality, and it’s about freedom of choice and I think that in this world we should all be feminists and whoever is not is a sexist. And I am that [a feminist], and I love women, and I think especially now with everything that’s been going on in Hollywood, we’re in a beautiful momentum and in a very interesting era for women.  It truly feels like there’s this cultural change — shift — and I think that it’s necessary.”

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QUITO, ECUADOR: Miss Israel Gal Gadot waves to photographers 13 May 2004 in Quito. The Miss Universe 2004 contest will take place 01 June 2004. AFP PHOTO/Martin BERNETTI (Photo credit should read MARTIN BERNETTI/AFP/Getty Images)
QUITO, ECUADOR: Miss Peru Liesel Holler and Miss Israel Gal Gadot pose for the photographers 17 May 2004, in Quito City, Ecuador, during the First session of interviews. The Miss Universe 2004 contest will take place 01 June 2004. AFP PHOTO/Martin BERNETTI (Photo credit should read MARTIN BERNETTI/AFP/Getty Images)
QUITO, ECUADOR: Miss Israel Gal Gadot smiles as she holds some bananas, 20 May 2004, in Quito. The Miss Universe 2004 contest will be held next 01 June in Ecuador. AFP PHOTO/Martin BERNETTI (Photo credit should read MARTIN BERNETTI/AFP/Getty Images)
QUITO, ECUADOR: Miss Serbia&Montenegro Dragana Dujovic, Miss Canada Vennesa Fisher and Miss Israel Gal Gadot dance on the stage during the first official presentation with the panel of judges in Quito, 27 May 2004. The Miss Universe 2004 contest will take place on 01 June. AFP PHOTO/Martin BERNETTI (Photo credit should read MARTIN BERNETTI/AFP/Getty Images)
QUITO, ECUADOR: Miss Israel Gal Gadot smiles during the Miss Universe final show in Quito, Ecuador, 01 June 2004. AFP PHOTO/MARTIN BERNETTI (Photo credit should read MARTIN BERNETTI/AFP/Getty Images)
NEW YORK - JUNE 19: 2004 Miss Israel winner Gal Gadot attends Maxim's 'Women of the Israeli Defense Forces' Celebration at Marquee June 19, 2007 in New York City. (Photo by Ray Tamarra/Getty Images)
UNIVERSAL CITY, CA - MARCH 12: Actress Gal Gadot arrives at the premiere Universal's 'Fast & Furious' held at Universal CityWalk Theaters on March 12, 2009 in Universal City, California. (Photo by Jason Merritt/Getty Images)
NEW YORK - SEPTEMBER 12: Gal Gadot attends the CW Network celebration of its new series 'The Beautiful Life: TBL' at the Simyone Lounge on September 12, 2009 in New York City. (Photo by Jim Spellman/WireImage for The CW Network)
LONDON, ENGLAND - MAY 07: Gal Gadot attends the World Premiere of 'Fast & Furious 6' at Empire Leicester Square on May 7, 2013 in London, England. (Photo by Eamonn McCormack/WireImage)
UNIVERSAL CITY, CA - MAY 21: Gal Gadot arrives at the 'Fast & The Furious 6' - Los Angeles Premiere at Gibson Amphitheatre on May 21, 2013 in Universal City, California. (Photo by Steve Granitz/WireImage)
BEVERLY HILLS, CA - JUNE 11: Actress Gal Gadot attends the Max Mara and W Magazine cocktail party to honor the Women In Film Max Mara Face of the Future Awards recipient Hailee Steinfeld at Beverly Hills Hotel on June 11, 2013 in Beverly Hills, California. (Photo by Donato Sardella/WireImage)
WESTWOOD, CA - AUGUST 28: Actress Gal Gadot attends the premiere of Universal Pictures' 'Riddick' at the Mann Village Theatre on August 28, 2013 in Westwood, California. (Photo by David Livingston/Getty Images)
SAN DIEGO, CA - JULY 26: (L-R) Actors Henry Cavill, Gal Gadot and Ben Affleck attend the Warner Bros. Pictures panel and presentation during Comic-Con International 2014 at San Diego Convention Center on July 26, 2014 in San Diego, California. (Photo by Albert L. Ortega/Getty Images)
SAN DIEGO, CA - JULY 11: Actress Gal Gadot from 'Batman v. Superman: Dawn of Justice' walks onstage at the Warner Bros. presentation during Comic-Con International 2015 at the San Diego Convention Center on July 11, 2015 in San Diego, California. (Photo by Kevin Winter/Getty Images)
NEW YORK, NY - JULY 13: Actress Gal Gadot is seen walking in Soho on July 13, 2015 in New York City. (Photo by Raymond Hall/GC Images)
NEW YORK, NY - JULY 14: Actress Gal Gadot is seen walking in Soho on July 14, 2015 in New York City. (Photo by Raymond Hall/GC Images)
LONDON, ENGLAND - OCTOBER 19: Gal Gadot attends the UK Premiere of 'The Last Witch Hunter' at Empire Leicester Square on October 19, 2015 in London, England. (Photo by Dave J Hogan/Dave J Hogan/Getty Images)
LOS ANGELES, CA - MARCH 15: Gal Gadot is seen at 'Jimmy Kimmel Live' on March 15, 2016 in Los Angeles, California. (Photo by RB/Bauer-Griffin/GC Images)
MEXICO CITY, MEXICO - MARCH 19: Actress Gal Gadot attends 'Batman v Superman: Dawn of Justice' Mexico City photo call at St Regis Hotel on March 19, 2016 in Mexico City, Mexico. (Photo by Victor Chavez/WireImage)
MEXICO CITY, MEXICO - MARCH 19: Actress Gal Gadot attends the 'Batman v Superman: Dawn of Justice' world premiere Mexico City at Auditorio Nacional on March 19, 2016 in Mexico City, Mexico. (Photo by Victor Chavez/WireImage)
NEW YORK, NEW YORK - MARCH 20: Actress Gal Gadot attends the 'Batman V Superman: Dawn Of Justice' New York Premiere at Radio City Music Hall on March 20, 2016 in New York City. (Photo by Dimitrios Kambouris/Getty Images)
LONDON, ENGLAND - MARCH 22: Gal Gadot attends the European Premiere of 'Batman V Superman: Dawn Of Justice' at Odeon Leicester Square on March 22, 2016 in London, England. (Photo by David M. Benett/Dave Benett/WireImage)
LONDON, ENGLAND - APRIL 07: Gal Gadot attends the UK Premiere of 'Criminal' at The Curzon Mayfair on April 7, 2016 in London, England. (Photo by David M. Benett/Dave Benett/WireImage)
LOS ANGELES, CA - MAY 07: Actress/model Gal Gadot attends the 2017 MTV Movie and TV Awards at The Shrine Auditorium on May 7, 2017 in Los Angeles, California. (Photo by Jeffrey Mayer/WireImage)
LOS ANGELES, CA - OCTOBER 08: Actress Gal Gadot attends premiere of 20th Century Fox's 'Keeping up with the Joneses' at Fox Studios on October 8, 2016 in Los Angeles, California. (Photo by Tara Ziemba/Getty Images)
SANTA MONICA, CA - OCTOBER 08: Gal Gadot at the 'Keeping Up with the Joneses' Press Conference at the Fairmont Miramar Hotel on October 8, 2016 in Santa Monica, California. (Photo by Vera Anderson/WireImage)
BEVERLY HILLS, CA - OCTOBER 13: Actress Gal Gadot celebrates the unveiling of the renovated Tiffinay & Co. Beverly Hills store at Tiffany & Co. on October 13, 2016 in Beverly Hills, California. (Photo by Frederick M. Brown/Getty Images)
LOS ANGELES, CA - OCTOBER 19: Gal Gadot seen at Jimmy Kimmel Live on October 19, 2016 in Los Angeles, California. (Photo by PG/Bauer-Griffin/GC Images)
WEST HOLLYWOOD, CA - OCTOBER 20: Gal Gadot attends the Ford Warriors in Pink and The Moms host a mamarazzi event and screening for 'Keeping Up With The Joneses' at The London Hotel on October 20, 2016 in West Hollywood, California. (Photo by Araya Diaz/WireImage)
NEW YORK, NY - OCTOBER 21: Actress Gal Gadot attends the Wonder Woman UN Ambassador Ceremony at United Nations on October 21, 2016 in New York City. (Photo by J. Countess/FilmMagic)
BEVERLY HILLS, CA - JANUARY 08: 74th ANNUAL GOLDEN GLOBE AWARDS -- Pictured: Actress Gal Gadot arrives to the 74th Annual Golden Globe Awards held at the Beverly Hilton Hotel on January 8, 2017. (Photo by Kevork Djansezian/NBC/NBCU Photo Bank via Getty Images)
LOS ANGELES, CA - MAY 07: Actor Gal Gadot attends the 2017 MTV Movie And TV Awards at The Shrine Auditorium on May 7, 2017 in Los Angeles, California. (Photo by Matt Winkelmeyer/Getty Images)
SHANGHAI, CHINA - MAY 15: Israeli actress Gal Gadot attends the press conference for film 'Wonder Woman (2017)' on May 15, 2017 in Shanghai, China. (Photo by VCG/VCG via Getty Images)
NEW YORK, NY - MAY 23: Actress Gal Gadot is seen walking into 'Good Morning America' on May 23, 2017 in New York City. (Photo by Raymond Hall/GC Images)
NEW YORK, NY - MAY 23: Actress Gal Gadot is seen arriving at Aol Live in Soho on May 23, 2017 in New York City. (Photo by Raymond Hall/GC Images)
NEW YORK, NY - MAY 23: Gal Gadot visits Build Presents discussing 'Wonder Woman' at Build Studio on May 23, 2017 in New York City. (Photo by Steve Mack/FilmMagic)
THE TONIGHT SHOW STARRING JIMMY FALLON -- Episode 0681 -- Pictured: (l-r) Actress Gal Gadot during an interview with host Jimmy Fallon on May 23, 2017 -- (Photo by: Andrew Lipovsky/NBC/NBCU Photo Bank via Getty Images)
NEW YORK, NY - MAY 23: Gal Gadot seen out in Manhattan on May 23, 2017 in New York City. (Photo by Robert Kamau/GC Images)
HOLLYWOOD, CA - MAY 25: Actor Gal Gadot attends the premiere of Warner Bros. Pictures' 'Wonder Woman' at the Pantages Theatre on May 25, 2017 in Hollywood, California. (Photo by Frazer Harrison/Getty Images)
MEXICO CITY, MEXICO - MAY 27: Actress Gal Gadot attends the 'Wonder Woman' Mexico City premiere at Parque Toreo on May 27, 2017 in Mexico City, Mexico. (Photo by Victor Chavez/WireImage)
SAN DIEGO, CA - JULY 22: Actor Gal Gadot attends the Warner Bros. Pictures 'Justice League' Presentation during Comic-Con International 2017 at San Diego Convention Center on July 22, 2017 in San Diego, California. (Photo by Kevin Winter/Getty Images)
LOS ANGELES, CA - AUGUST 13: Gal Gadot is seen on August 13, 2017 in Los Angeles, California. (Photo by BG020/Bauer-Griffin/GC Images)
INGLEWOOD, CA - AUGUST 27: Gal Gadot backstage during the 2017 MTV Video Music Awards at The Forum on August 27, 2017 in Inglewood, California. (Photo by Matt Winkelmeyer/MTV1617/Getty Images for MTV)
NEW YORK, NY - OCTOBER 01: Gal Gadot attends Gal Gadot and Meher Tatna in Conversation with Carla Sosenko at 92nd Street Y on October 1, 2017 in New York City. (Photo by Dia Dipasupil/Getty Images)
NEW YORK, NY - OCTOBER 01: Gal Gadot signs autographs for little girls at 92 Y on October 1, 2017 in New York City. (Photo by Gotham/GC Images)
NEW YORK, NY - OCTOBER 01: Gal Gadot seen at JFK Airport on October 1, 2017 in New York City. (Photo by Robert Kamau/GC Images)
LOS ANGELES, CA - OCTOBER 19: Actress Gal Gadot attends a basketball game between the Los Angeles Lakers and the Los Angeles Clippers at Staples Center on October 19, 2017 in Los Angeles, California. (Photo by Allen Berezovsky/Getty Images)
BEIJING, CHINA - OCTOBER 26: Actress Gal Gadot attends 'Justice League' premiere at 798 Art Zone on October 26, 2017 in Beijing, China. (Photo by VCG/VCG via Getty Images)
BEIJING, CHINA - OCTOBER 27: Israeli actress and model Gal Gadot attends the fans meeting of film 'Justice League' on October 27, 2017 in Beijing, China. (Photo by VCG/VCG via Getty Images)
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Gadot, a model, actress and mother of two who has competed in beauty pageants and served in the Israeli military, shot to superstardom in 2017 with the release of “Wonder Woman.”  Revlon is her first big beauty contract.

“I’ve been familiar with them since I can remember myself wearing makeup,” Gadot said. “They love women, they celebrate women and they’re very accessible.”

While now Gadot says she wears makeup nearly every day  —”unless I’m on vacation” — it wasn’t a habit she picked up particularly young. “The first time I really started to understand the value and really understand makeup was when I started modeling,” she said.

Such is not the case for her six-year old daughter, Alma, though.

“She loves to play with it — she loves to put makeup on me, she loves to put makeup on herself and just play with it and feel like she’s an adult while trying to walk in my high heels,” Gadot said. “I must confess that when I was a young girl I never did that. I was a tomboy.”

These days, Gadot keeps her makeup routine relatively simple. On an average day, she’s wearing light foundation, bronzer, blush and mascara, she said.

“I’m about enhancing the right things,” Gadot said. “I don’t like to wear too much makeup, I don’t like when it shows too much. But I’m a working mother, so I do like to cover darkness around my eyes, etc., etc., and when I go out, to wear bold lips and mascara.” For Sunday’s Golden Globes, she went the bold lip route — pairing it with all-black Tom Ford. From the Revlon lineup, she called out Super Lustrous Lipstick (in red), Mega MultiplierMascara and ColorStay Foundation as go-to’s.

For Revlon, Gadot, who is Israeli, lends a more global perspective to the company’s latest marketing initiative, called Live Boldly.

“That’s where Gal really comes in, ” said Anne Talley, global brand president of Revlon. “She’s a worldwide symbol of feminine strength and beauty, but she’s also a modern, multifaceted woman … She’s a strong advocate for women, recognized for using her voice and platform to encourage the entertainment industry to strive for fairness. We really see her embracing feminine power and what a woman can accomplish with their own special strength.”

Revlon’s past two marketing campaigns — Choose Love and Love Is On — have centered around love. Live Boldly, which will roll out in multiple parts with additional ambassadors throughout January, is an intentional departure from that message.

“We are definitely shifting the way we communicate as part of our Live Boldly campaign and having a broader representation of women because we are a brand that represents women all around the world,” Talley said.

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