Study says men are less eco-friendly because it is unmanly

Being green is unmasculine?

Well, a new study from Scientific American says that men are worried that living eco-friendlier lives will make them look less manly and more feminine.

So researchers took a look at more than 2000 American and Chinese participants.

In one experiment, people described someone who brought a reusable canvas bag to the store as more feminine than someone who used a plastic bag.

Just saying, guys, if you bring your own reusable bag to Whole Foods, you could start up a conversation with an eco-friendly female about where she got her re-usable bag.

Also, when given a gift card, men were more likely to purchase non-green versions of the same products.

Scientific American suggests that companies and marketers should come up with eco-friendly marketing campaigns that also affirm men’s masculinity in the process.

And, isn’t being educated and learning to save the environment heroic ...and manly?

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