Pantone announces its 2018 Color of the Year

Pantone has finally revealed its 2018 Color of the Year!

The printer company announced "Ultra Violet" as its much-anticipated color for the upcoming season. A vibrant and dramatic hue, the purple "communicates originality, ingenuity and visionary thinking," explained the color experts at Pantone.

Relating the color to musical icons such as Prince, David Bowie and Jimi Hendrix, the institute made the announcement Thursday morning. "Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance," they explained. Such icons "brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality."

Not quite plum and not quite mauve, the color can be described as "complex and contemplative."

"Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own," Pantone asserted.

Shop the gorgeous color:

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Pantone color of the year 2018
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The Color of the Year is announced every December for the upcoming year as a way to help "influence and inspire" the world of trend and design. Last year's color featured lush Greenery, a hue that sought to inspire new beginnings from the chaotic political environment of 2016.

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