New Zealand's most Instagrammed place should come as no surprise
Pictures don't quite do Milford Sound justice, but that's not stopping people from trying.
The New Zealand landmark is the country's most Instagrammed place in 2017, according to year-end geotagged data released by the company.
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Widely referred to as the "eighth wonder of the world," Milford Sound is a fjord located on New Zealand's South Island.
With its towering mountain peaks and cascading waterfalls, it's a breathtakingly beautiful destination — although, really, there's nothing quite like actually being there.
Instagram featured Milford Sound as the top spot in a list of the 10 most popular locations for Instagramming in New Zealand, which is full to the brim of natural wonders. It's what the country's best known for, after all.
See the nation's other most Instagrammed places: