Fixer Upper's Chip and Joanna Gaines talk hot paints, home value and the one 100-year home decor trend they love

One of the first questions Joanna Gaines asks each one of her clients when she begins a project is "What do you want your space to feel like?" Should it feel like a retreat? A source of inspiration? A place to host family and friends?

All of the above? For the Gaines, paint has the ability to make or break these sentiments. Whether it's a bold yellow or soft beige, paint helps exude emotion -- it's one of the most important parts of a renovation. 

HGTV's star "Fixer Upper" couple has long dibbled and dabbled in the world of design. After Joanna launched her initial premium paint collection with Kilz in 2016 -- packed with 150 timeless colors -- the world begged for more from the design duo.

Says Chip, paint, along with "front elevation, landscape, slight modifications to the mailbox" can seriously up the value of a home. "If you've got a few thousand dollars, it may be a small budget, I'd really spend that money in front elevation."

Jo, on the other hand, would use that tiny budget to update "hardware, light fixtures, painting a room or a really big entry" to catch the eye of hopeful buyers. 

Not only walls, but the colors of furniture, cabinets and statement pieces are imperative to the upkeep of the aura of a home. 

That's the message the Gaines are trying to send with their new line of Chalk Style Paint: Take that antique bed mantel you'd like to restore or those new kitchen cabinets you'd like to shake up. Filled with 44 colors, the Chalk Line makes any home renovation project easy and manageable, due to its smooth application and superior coverage. 

Especially in the business of flipping old houses, many of which are poorly maintained, the built-in primer of the Chalk paint helps make sure the job gets done and gets done right. 

Related: Inside the Gaines' home 

17 PHOTOS
Inside Chip and Joanna Gaines' home
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Inside Chip and Joanna Gaines' home
Played in the dirt this weekend and spruced up the front porch with a variety of hydrangea plants. Now time for a Sunday nap 💚 #homebody #andplantladytoo
It's time for bed but I was determined to find a perfect spot for this metal verse. #fourthtimesthecharm
One day I will show you what's inside this extra large hutch... #dishjunky #farmhouse
May your day be Merry and Bright! #merrychristmas
Rearranging living room today made the space feel so much bigger. #monstertreeisgone #rearranginganditfeelssogood #farmhouse
This rainy day is making it really hard for me to leave for work. #homebody
I may have gained ten pounds today... #christmasbaking
Formal sitting room turned office. Chk out the details on my site. #makeyourspacesworkforyou
Day 10: allergies aren't fun and they got the best of me tonight. So I did some sit ups and called it a day. Showing up is the hardest part #healthybody #healthymind #youcandoit
Excited to announce that soon and very soon you will be able to get the farmhouse style online and at our storefront boutique! #openingmay2014
A farmhouse for the dolls, fairies, and other lucky miniatures. #farmhouse
The hardest thing about bunk beds is when you have to actually make the bed. I just got simple striped sheets #potterybarn and a nice throw blanket #target for the edge of the bed. This cuts the time in half and it still has a finished casual look
Boys bathroom after a good cleaning. #howdoesitgetsodirty #farmhousestyle magniolia farms vanity built by @ckharp
Upstairs reading nook #ifonlyiwasareader #farmhouse
Are you crafting this summer? #imnotbutwishiwas #createandinspire
The jasmine vines are finally doing their thing and framing out the front of the greenhouse
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One color aesthetic Joanna's looking forward to in the spring? Greens on greens. From front doors to bathroom drawers to accent walls, it's about to be everywhere. Though, as the Gaines maintain, not every homeowner will agree on a color like their green "Weekend" nor design. 

"Jo's amazing at [balancing different tastes]," explained Chip. "She's like a psychiatrist of design because she can talk to people and draw out these passions they both have and figure out how to mend those together."

Maintained Joanna, "I always tell clients to do their list of 10, and we try to somehow marry that. Of course, life is always about finding that middle ground and letting them both have a win. The creative part is blending both of those. You know, one's really rustic, one's really modern, I don't feel like there is any style that doesn't go well together...I just think it's that creative challenge." 

That's not to say Jo and Chip agree on everything. Laminate floors? Forget it. Chip's a self-proclaimed "wood snob," and would rather opt for real floors, but Joanna believes laminate wood has come so far. "For people on a budget," she said, "it's an amazing thing to use."

When it comes to shiplap, both Chip and Jo love the aesthetic. "It's been in houses for over 100 years, so for anything that's a classic material you can keep for as long as you want," maintained Joanna. 

Related: Cutest photos of the couple:

36 PHOTOS
Cutest photos of Chip and Joanna Gaines
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Cutest photos of Chip and Joanna Gaines
Jo is always working.. #LookAtME!!
Tonight's episode is a unique one... Watch us take on a different kind of #fixerupper 9/8c @hgtv #🚣🏻🎣
"We were together. I forget the rest." - Walt Whitman & @jimmydon522 Happy Valentine's Day @joannagaines
On tonight's episode, Chip finally figures out his design style! 😉 It's a dramatic reveal you won't want to miss @hgtv 9/8c
I know it's going to be hard to sleep tonight. I won't be coming down your chimney tonight, or will I? 1 more day. #fixeruppereve is upon us.
NEW YORK, NY - OCTOBER 19: Chip Gaines and Joanna Gaines attend The Build Series to discuss 'The Magnolia Story' at AOL HQ on October 19, 2016 in New York City. (Photo by Laura Cavanaugh/WireImage)
NEW YORK, NY - OCTOBER 19: Chip Gaines and Joanna Gaines attend The Build Series to discuss 'The Magnolia Story' at AOL HQ on October 19, 2016 in New York City. (Photo by Laura Cavanaugh/WireImage)
NEW YORK, NY - OCTOBER 19: Joanna Gaines attends The Build Series to discuss 'The Magnolia Story' at AOL HQ on October 19, 2016 in New York City. (Photo by Laura Cavanaugh/WireImage)
WHAT!?! 📸@brockwayne
You're my cup of tea @joannagaines! All new episode of #fixerupper tonight at 9/8p CT on HGTV. #season5iscoming 📷: @matsumoto818
We had so much fun. Thanks so much for everyone that came and @johnnyswim for killing it. We should do this every weekend. #nofilter #silobration
We were honored to be able to share our story with @iamsecond Be sure to go catch the video on their website!
Beautiful night at the ballpark with my family.. And big win for the Bears! Congrats @BaylorCoachRod
NEW YORK, NY - DECEMBER 08: Chip Gaines and Joanna Gaines discuss their hit show 'Fixer Upper' at AOL Studios In New York on December 8, 2015 in New York City. (Photo by Brook Christopher/FilmMagic)
Y’all have heard me say it before that I’ve created a monster with this woman— I love watching Jo’s dreams come to reality and we are so excited to share this next project with you all! Hint: it's not a baby.
NEW YORK, NY - OCTOBER 19: The Build Series present Chip Gaines and Joanna Gaines to discuss their new book 'The Magnolia Story' at AOL HQ on October 19, 2016 in New York City. (Photo by Mireya Acierto/FilmMagic)
Last week's Bakery reveal was such a fun one! Watch an all new #fixerupper tonight at 9/8c @hgtv
So much fun this morning on the @todayshow ! Thks for watching!
Watch an all new #fixerupper tonight!! 9/8c @hgtv
THE CHEW - Chip and Joanna Gaines as well as Victoria Justice are the guests on Wednesday, October 19, 2016 on ABC's 'The Chew.' 'The Chew' airs MONDAY - FRIDAY (1-2pm, ET) on the ABC Television Network. (Photo by Lorenzo Bevilaqua/ABC via Getty Images) JOANNA GAINES, MICHAEL SYMON, CHIP GAINES
Happpppy New Year!!! 2017!! #adultonesies @chippergaines
NEW YORK, NY - OCTOBER 19: Joanna Gaines attends The Build Series to discuss 'The Magnolia Story' at AOL HQ on October 19, 2016 in New York City. (Photo by Laura Cavanaugh/WireImage)
Tonight is an all new special episode! It's the season four Clip show- full of out takes, bloopers and behind the scenes footage. You won't want to miss! 9/8c @hgtv
Such a fun night watching the episode with our amazing staff! We love our @magnolia family!! 💚 #magnoliachristmasparty2016
When you're doing an interview with @entertainmenttonight in Central Park and you think you're lookin' cute and then you see this.... Catch it tomorrow! I promise I don't do this the whole time 🙈
After we #silobrate we must eat tortillas and queso at the local Taco C! #idrathereatthansleep
It was windy up here but loved the view of downtown Waco. You see the Silos in the background?! #magnoliasilos #ALICObuilding @chippergaines
Selfies aren't our strong suit 🙈 @chippergaines
Today we got to reveal the bakery to our four favorite people! They loved getting to be on the other side of the canvas and be surprised 😍 #fixerupper
Chip taste tested (stuffed his face) all the final flavors for the bakery today. His personal favorite, the strawberries 'n cream cupcake. 🍓 We are super close to opening the new place! #chiptested #chipapproved #fixerupper 📷: @matsumoto818
Tonight's tiny house was a huge mess. #demoday photo courtesy of @Hgtv @rachel_whyte
Chk us out tomorrow night for our first Fixer Upper clip show! Get a behind the scenes look at our favorite moments, many many outtakes and bloopers. January 1, 9/8pm CST. @hgtv 📷: @matsumoto818
Fun day of filming on the farm 📷: @constance_atton #fixerupper #seasonfour @hgtv
NEW YORK, NY - DECEMBER 08: Chip Gaines and Joanna Gaines discuss their hit show 'Fixer Upper' at AOL Studios In New York on December 8, 2015 in New York City. (Photo by Brook Christopher/FilmMagic)
Oh me oh my. Chip getting ready to work the stage at our Magnolia employee Christmas party. #imscared
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The beloved home improvement show is (sadly) ending after this season, but if there's anything the Gaines family is looking forward to, it's the new year. When asked to choose one word to describe their upcoming adventure, the two joked "sleep" -- but then offered "inspiration" (Chip) and "spontaneity" (Joanna) as their backups. 

"I really want 2018 to be inspired. I think with Jo and I -- and I'm sure everyone feels this way -- after you've done something for a few years, I don't like to feel like I'm in a box or in a rut. So I really want 2018 to be a year of fresh, new inspiration," Chip concluded. 

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