This is the royal who sparks the most copycat fashion—and it’s not Kate

With the world watching their every step, it’s no surprise that the British royal family members have become fashion icons. We still look back with hungry eyes at Princess Diana’s outfit choices (and steal these 9 style tips from Princess Diana that are still relevant today), and our eyes are immediately on Kate Middleton’s stylish dresses the moment we see press photos. Queen Elizabeth catches eyes with her iconic outfits, too. (Learn the touching reason the Queen always wears neon.)

Surprisingly enough, though, none of them are the biggest royal fashion icons of the moment. According to a new eBay report, the royals sparking the most copycat fashion also happen to be the youngest.

At just two years old, Princess Charlotte is already taking the style world by storm. Her outfits inspire more clothes searches than anyone else in the royal family, according to a recent eBay report.

Related: More on the princess' style

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Princess Charlotte: 2 Years in Photos
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Princess Charlotte: 2 Years in Photos
2017

Prince William and Duchess Kate release photo of Princess Charlotte a day before her 2nd birthday.

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2016

The Duchess of Cambridge and Princess Charlotte leave following the morning Christmas Day service at St Mark's Church in Englefield, Berkshire.

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2016

The Duchess of Cambridge and Princess Charlotte after a ceremony to mark their departure at Victoria Harbour seaplane terminal in Victoria during the Royal Tour of Canada in September 2016.

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2016

Princess Charlotte during the Royal Tour of Canada in September 2016.

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2016

Princess Charlotte at a children's party for Military families at Government House in Victoria during the Royal Tour of Canada in September 2016.

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2016

Princess Charlotte plays with a dog named Moose at a children's party at a children's party for Military families at Government House in Victoria during the Royal Tour of Canada in September 2016.

PA

2016

Duke and Duchess of Cambridge release photos of Princess Charlotte taken by the Duchess at Anmer Hall in Norfolk in April ahead of Charlotte's 1st birthday.

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2016

Duke and Duchess of Cambridge release photos of Princess Charlotte taken by the Duchess at Anmer Hall in Norfolk in April ahead of Charlotte's 1st birthday.

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2016

Duke and Duchess of Cambridge release photos of Princess Charlotte taken by the Duchess at Anmer Hall in Norfolk in April ahead of Charlotte's 1st birthday.

PA

2016

Duke and Duchess of Cambridge release photos of Princess Charlotte taken by the Duchess at Anmer Hall in Norfolk in April ahead of Charlotte's 1st birthday.

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2016

The Duke of Cambridge cuddles Princess Charlotte, as the Duke, Duchess and their family enjoy a short private break skiing in the French Alps in March 2016.

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2015

Duke and Duchess of Cambridge release photo of Princess Charlotte with her cuddly toy dog taken by the Duchess at Anmer Hall in Sandringham in 2015.

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2015

Duke and Duchess of Cambridge release photo of Princess Charlotte with her cuddly toy dog taken by the Duchess at Anmer Hall in Sandringham in 2015.

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2015

Princess Charlotte in her Silver Cross pram following her christening in July 2015.

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2015

Duke and Duchess of Cambridge release photo of Prince George and Princess Charlotte. The photograph was taken by the Duchess in mid-May 2015 at Anmer Hall in Norfolk.

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2015

Duke and Duchess of Cambridge release photo of Prince George and Princess Charlotte. The photograph was taken by the Duchess in mid-May 2015 at Anmer Hall in Norfolk.

PA

2015

Duke and Duchess of Cambridge release photo of Prince George and Princess Charlotte. The photograph was taken by the Duchess in mid-May 2015 at Anmer Hall in Norfolk.

PA

2015

Duke and Duchess of Cambridge release photo of Prince George and Princess Charlotte. The photograph was taken by the Duchess in mid-May 2015 at Anmer Hall in Norfolk.

PA

2015

Newborn Princess of Cambridge as she leaves the Lindo Wing of St Mary's Hospital in London in May 2015.

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2015

Princess of Cambridge is carried by The Duke of Cambridge in a baby car seat outside the Lindo Wing of St Mary's Hospital in London in May 2015.

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2015

Princess of Cambridge is carried by The Duke of Cambridge in a baby car seat outside the Lindo Wing of St Mary's Hospital in London in May 2015.

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2015

Princess of Cambridge in the arms of her mother the Duchess of Cambridge outside the Lindo Wing of St Mary's Hospital in London in May 2015.

PA

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“The royal family are hugely popular with British buyers with Her Majesty regularly attracting the attention of shoppers,” eBay vice president of trading Murray Lambell tells the Daily Mail. “But it’s the youngest generation of royals who really generate the must-have fashion items—and driving a new generation of shopping behavior on eBay.”

For instance, adults flipped for the cute sweater the little princess wore for her second birthday on May 2. When the photos were released that day, eBay got ten times as many searches for “yellow cardigan.” For the rest of the month, the site continued getting three searches for that term every hour. “Her yellow cardigan worn in her birthday picture sparked the biggest percentage increase in searches for an item of clothing worn by any royal,” an eBay spokesman tells Hello! magazine. These 10 photos of Princess Charlotte looking cute as a button prove why the little fashionista inspires so many parents.

In July, a Liberty print dress Charlotte wore on her family’s royal tour of Germany sparked six times more searches for “Princess Charlotte dress” than usual. On the other hand, there were only 37 searches for the dress Kate Middleton wore that day.

Princess Charlotte isn’t the only young style icon in her family, though. Four-year-old Prince George is setting records of his own. While the princess might lead for search interest, her big brother holds more buying power. In three months, eBay sold almost 1,500 “Prince George”-related items, but only a third as many items inspired by Princess Charlotte. (Find out why Prince George always wears shorts instead of pants.)

Related: See more of Kate's maternity style 

22 PHOTOS
Duchess Kate maternity style
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Duchess Kate maternity style
The Duchess wore her black pumps and carried a sparkly black clutch to complete her look.
The dress is a bit edgier than she typically chooses, but we loved it.
Just the tiniest hint of a bump! Kate is now 14 weeks pregnant.
The royal mom-to-be (round 2!) was glowing as she left the venue.
Kate attends the Action on Addiction Autum Gala in London on October 23, 2014, wearing a black Temperley London dress.
Kate, wearing a pale blue bespoke gown by Jenny Packham, arrives at the Natural History Museum on October 21, 2014.
The Duchess is the royal Patron of the Museum.
Kate dazzled on her first day back to royal duties since announcing her pregnancy.
The Duchess looked stunning in her floor length Jenny Packham gown.
She wore her hair down in bouncy curls with a delicate sparkly necklace.
Kate leaves the Natural History Museum.
The Duchess heads outside to present the awards of the evening.
Kate presents the Young Wildlife Photographer of the Year award to Carlos Perez Naval at the Natural History Museum.
Kate presents the Wildlife Photographer of the Year award to Michael Nichols at the Natural History Museum.
Kate leaves the Natural History Museum.
Prince William and Duchess Kate are seen as they welcome the President of Singapore Tony Tan Keng Yam at the Royal Garden Hotel on the morning of October 21, 2014. Kate is wearing a coat by Alexander McQueen and Jane Taylor hat. 
Kate's hair is pulled back in a low ponytail under her Jane Taylor hat. You can see the detail of the checked pattern of her Alexander McQueen coat.
The Duchess of Cambridge and Mary Tan depart the Royal Garden Hotel.
Kate smiles during the Horse Guards parade.
The duo prepare to meet the President of Singapore.
William and Kate laugh together during the Horse Guards Parade.
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Not that Kate Middleton is totally handing over the crown of fashionista to her kids; the Duchess of Cambridge still spikes searches for her outfits. For instance, the pink Alexander McQueen dress Kate wore during her sister’s wedding sparked a whopping six eBay searches an hour on Pippa’s big day. (Don’t miss these 12 stunning pictures from Pippa Middleton’s wedding.)

For more royal fashion inspiration, check out these 18 times Kate Middleton and Princess Diana wore basically the same thing.

[Source: Vanity Fair]

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