Icelandair is bringing 'immersive' theater to the skies

Transatlantic airline tickets are expensive, but for the price of a ticket, Icelandair is going to throw in a musical theater performance for free.

The airline did a survey of 9,000 passengers and found that 52 percent of them become bored during a flight, according to The Sun. So, Icelandair sent their crew members to theater school and now have a three-act immersive play to perform in between drink service.

The CEO of Icelandair said: “The research findings show there is an opportunity for us to transform wasted time into time well-travelled.”

And save on theater tickets when you get to your destination!

This is all part of the stopover pass promotion which lets those crossing the Atlantic on Icelandair stop in Iceland for up to seven days for no additional airfare. 

That’s a lot of extras for an airline. I wonder if checked bags are free.

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