Shop this video: Why purple matters for white teeth

Let's take it back to elementary school and the well-known color wheel. What's on the opposite of yellow? That's right, purple. You may have heard of women with highlighted hair using purple shampoo to keep their hair bright and blonde. PopWhite took that same logic to give you your whitest teeth. Watch Beauty Expert Ami Desai show you how the 2-step, purple system works -- and see some amazing before and after results.

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