10-year-old Jack, from the UK, is quickly going viral for his incredible beauty tutorials.
Originally reported by Refinery29, you might recognize Jack from the wildly popular Facebook video that took over your newsfeed. Captioned "You walk in to your son doing this, wyd?", the recording showed little Jack contently and confidently detailing one of his lessons.
While some lashed out against Jack's work, others have voiced their support. And with nearly 70,000 followers on Instagram, Jack is clearly amassing quite the following.
According to Refinery29, Jack's popularity has come at a time when other boys' work, like James Charles and Manny Mua, has become established and acknowledged in the beauty world. "It's a good time to be a boy in beauty," they say. We couldn't agree more.