Malls in Colombia are now using breastfeeding mannequins to reduce the stigma of public nursing

Malls in Colombia are getting a new, breast-feeding-friendly look.

According to People, breast-feeding rights group Amigos de la Lactancia (or Friends of Breastfeeding) is installing breast-feeding mannequins in malls and retail locations across Colombia in an attempt to destigmatize nursing in public.

Otro amigo que apoya a todas las mamás para que amamanten en el lugar que ellas decidan #amigosdelalactancia

A post shared by #AmigosDeLaLactancia (@amigoslactancia) on

"Friends of Breastfeeding [Amigos De La Lactancia] is a movement that supports moms who are [attacked for feeding their babies] in public," states the organization's website. "This initiative invites all Colombians to declare themselves as their friends and postulate shopping centers to make them 100 percent breastfeeding-friendly territories."

@julietapineres, amiga de esta iniciativa, invita a más centros comerciales y personas a declararse #amigosdelalactancia

A post shared by #AmigosDeLaLactancia (@amigoslactancia) on

"Friends can be all of us who want moms to feed their babies freely, and feel [safe] to do it in the place they choose," the site also says. "The more friends moms have, we'll be getting closer and closer to turning all of Colombia into 100 percent friendly to breastfeeding."

The mannequins are shown fully clothed with a baby and one exposed breast, and look just about as lifelike as a white, plastic human form could. They're placed in various places and positions—sitting on a bench, standing in a window, lounging on a couch—to show that nursing can be done anywhere.

Although the world still isn't a perfect place for breast-feeding mamas, the past few years have seen major strides in the right direction. One flight attendant just won a lawsuit against Delta after it failed to supply an adequate space for her to breast-feed in, and more celebrities are speaking out about the issues surrounding the stigma. Not to mention, who could forget this season's infamous breast pump scene on Grey's Anatomy? Or that time Olivia Wilde appeared in the pages of Glamourbreast-feeding her son, Otis?

Of course, there's still a long way to go until moms are able to breast-feed their babies in public without scrutiny, but starting with mannequins that encourage breast-feeding at malls in Colombia is as good a place to start as any.

Related: Celebs open up about motherhood

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#Switzerland !!!!!🍼
#JamesKnight is now 8 months old! These are the moments a mother lives for. Breastfeeding should not be taboo- and bottle feeding should not be judged- it's ALL fun for the whole family:)
What would I do without this beauty squad after the 15 hours flying and only 3 hours of sleep #gettingready💄💅😉 O que seria de mim sem esse esquadrão da beleza depois de voar 15 horas e só dormir 3 horas. #mepreparando
#WBW2016#breastfeeding #WBWGoals #SDGs
@pink Willz and i out to dinner in Paris. Looks like willow is having the best meal!
Ultimate cliché status reached. Pumping milk into mason jars ✔️. Ran out of storage bags. Rookie move. Big thanks to the plant for really perking up for this photo. Also thanks to the Airbnb owner for the use of said mason jars. #pumped
My drinking buddy. #neverunderestimatethepowerofawoman
Many women today are shamed for breastfeeding in public, or even kicked out of public places for feeding their children. I have been made to feel the need to cover up and somewhat shy to feed my baby in public places but strangely feel nothing for the topless editorials I've done in the name of art..? The world has been desensitized to the sexualization of the breast and to violence on tv...why should it be different when it comes to breastfeeding? -Breastfeeding is not sexual it's natural- Those who feel it is wrong to feed your child in public need to get educated on the benefits breastfeeding has on mother and child and intern on society as a whole. 💪🏼💙 👫👭 #mothernature
family on tour ;) europe 2012 #worldbreastfeedingweek #isupportyou @msjamielynne #everlovedhischakraglasses @jaygordonmdfaap
Sunday morning snuggles with my baby girl. So grateful for this precious gift.
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