Malls in Colombia are now using breastfeeding mannequins to reduce the stigma of public nursing

Malls in Colombia are getting a new, breast-feeding-friendly look.

According to People, breast-feeding rights group Amigos de la Lactancia (or Friends of Breastfeeding) is installing breast-feeding mannequins in malls and retail locations across Colombia in an attempt to destigmatize nursing in public.

Otro amigo que apoya a todas las mamás para que amamanten en el lugar que ellas decidan #amigosdelalactancia

A post shared by #AmigosDeLaLactancia (@amigoslactancia) on

"Friends of Breastfeeding [Amigos De La Lactancia] is a movement that supports moms who are [attacked for feeding their babies] in public," states the organization's website. "This initiative invites all Colombians to declare themselves as their friends and postulate shopping centers to make them 100 percent breastfeeding-friendly territories."

@julietapineres, amiga de esta iniciativa, invita a más centros comerciales y personas a declararse #amigosdelalactancia

A post shared by #AmigosDeLaLactancia (@amigoslactancia) on

"Friends can be all of us who want moms to feed their babies freely, and feel [safe] to do it in the place they choose," the site also says. "The more friends moms have, we'll be getting closer and closer to turning all of Colombia into 100 percent friendly to breastfeeding."

The mannequins are shown fully clothed with a baby and one exposed breast, and look just about as lifelike as a white, plastic human form could. They're placed in various places and positions—sitting on a bench, standing in a window, lounging on a couch—to show that nursing can be done anywhere.

Although the world still isn't a perfect place for breast-feeding mamas, the past few years have seen major strides in the right direction. One flight attendant just won a lawsuit against Delta after it failed to supply an adequate space for her to breast-feed in, and more celebrities are speaking out about the issues surrounding the stigma. Not to mention, who could forget this season's infamous breast pump scene on Grey's Anatomy? Or that time Olivia Wilde appeared in the pages of Glamourbreast-feeding her son, Otis?

Of course, there's still a long way to go until moms are able to breast-feed their babies in public without scrutiny, but starting with mannequins that encourage breast-feeding at malls in Colombia is as good a place to start as any.

Related: Celebs open up about motherhood

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And now this #pumpupthejams #mombreak

“Everyone’s fine with [Miley Cyrus’] nipples being out, but if I post a picture of me breastfeeding it’s like, you know, craziness," she once said, according to The Huffington Post

"You know, I think people are more comfortable sexualizing breasts than relating them to what they were made for, which is feeding another human. It’s crazy.” 

#JamesKnight is now 8 months old! These are the moments a mother lives for. Breastfeeding should not be taboo- and bottle feeding should not be judged- it's ALL fun for the whole family:)
"What would I do without this beauty squad after the 15 hours flying and only 3 hours of sleep..." she captioned her photo. In 2010, the model was slammed for her comments on breastfeeding and mothers.  
According to Today, Pink almost got into a fight over the remark someone made about her nursing. “I think breast-feeding is healthy and natural and it’s a comfort to my baby,” she explained. 

“It should be a choice for everyone. I don’t like the idea of breastfeeding being forced on anyone or anyone feeling guilty,” Olivia Wilde, mom to Otis and Daisy, explained to People.

 “[Breastfeeding] is not easy — it’s messy. Like 90 percent of the time you are soaked in milk. It is a difficult thing. But it is, personally for me, a great experience.”

Victoria's Secret Candice Swanepoel posted in 2016: Many women today are shamed for breastfeeding in public, or even kicked out of public places for feeding their children. I have been made to feel the need to cover up and somewhat shy to feed my baby in public places but strangely feel nothing for the topless editorials I've done in the name of art..? The world has been desensitized to the sexualization of the breast and to violence on tv...why should it be different when it comes to breastfeeding? -Breastfeeding is not sexual it's natural- Those who feel it is wrong to feed your child in public need to get educated on the benefits breastfeeding has on mother and child and intern on society as a whole. 💪🏼💙 👫👭 #mothernature
To People, Alanis Morissette said: “We live in a very funny society, a society that on one hand says that we’re just a sexual object … and then when this other sort of otherworldly, biological wind-in-the-hair goddess power comes out in the form of feeding our children in a very beautiful, animal way, that can actually be more intimidating.” 
"Breastfeeding is just obviously really convenient with my lifestyle. I don’t know when I’m going to stop [nursing]. I’ll just keep going while I can — he’s getting his teeth so it is a little bit scary. He’s bitten me a few times!" she said in 2007 when nursing Kingston, according to People
"Honestly, I took that picture for David because we were in bed snuggling and he was at work … There should be no stigma — it’s a very beautiful and natural thing," Liv Tyler said, according to People, in 2016.
Molly Sims captioned a photo of her breastfeeding her third child, Grey: "BREASTFEEDING=JUDGEMENT FREE ZONE! 💙 " 
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