Anheuser-Busch's Lime-A-Rita announces exciting new flavors and design
Lime-A-Rita has made the upcoming margarita season that much better with brand new releases and a new look for their drinks. In celebration of their five year anniversary, Lime-A-Rita has had a design makeover -- and that's not all: five new flavors are added to their line-up. Yes, five: perfect for all the pool parties you'll be throwing this summer.
Grape-A-Rita is added to the core line of drinks, while Peach-A-Rita will be available through August as a perfect summer seasonal. Orange-A-Rita will be available in regional markets. In case that wasn't enough for you, Splash by Lime-A-Rita -- a refreshing drink with a lower ABV -- will be adding Pine-Apple-Rita Splash and special edition Coco-Nut-Rita Splash in April.
"By using the existing strength we have with female drinkers, we are poised to exclusively speak to women and bring more margarita moments to their lives," said Selena Kalvaria, Senior Director for Lime-A-Rita, in an emailed statement.
AOL.com editors had a chance to sample Grape-A-Rita, Peach-A-Rita, Orange-A-Rita and Pine-Apple-Rita Splash. Needless to say, we were impressed.
Check out the new Lime-A-Rita releases
We're excited that the Grape-A-Rita is available all year round, because we're definitely adding it to our shopping list. It's a delicious flavor that'll be refreshing whether by the pool or curled up inside watching a movie.
While Peach-A-Rita is only on shelves until August, we'll be taking advantage of it this summer. This will be perfect on the Fourth of July along with our barbecue and burgers. Like biting into a fresh peach, Peach-A-Rita is refreshing and delicious -- and alcoholic, so even better than a peach.
Orange-A-Rita is another exciting addition. We imagine it'll be great to drink after work on summer nights.
Last, but not least, Pine-Apple-Rita Splash is an amazing addition to the line. It'll be great on it's own if you want a lower ABV, or even mixed with other drinks for a tropical flavor.
"We did our homework to understand the special connection female drinkers have with margaritas, and uncovered insights on the role that Lime-A-Rita plays in bringing women together," Kalvaria said. "Our brand provides a variety of delicious, fun, and flavorful drinks that allow her to enjoy spontaneous moments with friends." We at AOL.com certainly think so.
Not only is Lime-A-Rita the first Anheuser-Busch brand targeted exclusively to women, but a team of female marketers, agency partners and brewmasters have worked tirelessly to bring it to you. For more info -- and to find out where to buy -- check out their website here.
