The polished gent: Nick Viall of 'The Bachelor' announces men's grooming line

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Nick Viall apparently has no desire to return to the low-key, anonymous life of a software sales executive after The Bachelor. Instead, the reality TV star is launching The Polished Gent, a men's grooming line complete with skin care and hair products for dudes.

Nick Viall over the years:

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Nick Viall, the new 'Bachelor,' out and about
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Nick Viall, the new 'Bachelor,' out and about
UNIVERSAL CITY, CA - AUGUST 08: Nick Viall visits 'Extra' at Universal Studios Hollywood on August 8, 2016 in Universal City, California. (Photo by Noel Vasquez/Getty Images)
SANTA MONICA, CA - AUGUST 05: Television personality Nick Viall poses backstage at the ALT 98.7 Summer Camp at the Santa Monica Pier on August 5, 2016 in Santa Monica, California. (Photo by Amanda Edwards/WireImage)
SANTA MONICA, CA - AUGUST 05: (L-R) Television personalities Emily Ferguson, Chris Soules, Becca Tilley, Nick Viall, Haley Ferguson and Dan Cox pose backstage at the ALT 98.7 Summer Camp at the Santa Monica Pier on August 5, 2016 in Santa Monica, California. (Photo by Amanda Edwards/WireImage)
BACHELOR IN PARADISE - 'Episode 301' - Looking for a second chance at love on the season premiere of the highly anticipated 'Bachelor in Paradise,' beginning TUESDAY, AUGUST 2 (8:00-10:00 p.m., EDT) on the ABC Television Network, the cast arrive one by one to their own private paradise in the gorgeous town of Sayulita, located in Vallarta-Nayarit, Mexico. The cast comprised of former fan favorites and controversial characters from 'The Bachelor' franchise live together along the shores of Paradise beach, share exotic dates, and explore new romances, all for another chance to find love. Each week, relationships will be put to the test as new contestants are introduced into the mix. At the end of each week, a rose ceremony will be held where uncoupled contestants will be cast out of Paradise! (Rick Rowell/ABC via Getty Images) AMANDA STANTON, NICK VIALL
BACHELOR IN PARADISE - 'Episode 301' - Looking for a second chance at love on the season premiere of the highly anticipated 'Bachelor in Paradise,' beginning TUESDAY, AUGUST 2 (8:00-10:00 p.m., EDT) on the ABC Television Network, the cast arrive one by one to their own private paradise in the gorgeous town of Sayulita, located in Vallarta-Nayarit, Mexico. The cast comprised of former fan favorites and controversial characters from 'The Bachelor' franchise live together along the shores of Paradise beach, share exotic dates, and explore new romances, all for another chance to find love. Each week, relationships will be put to the test as new contestants are introduced into the mix. At the end of each week, a rose ceremony will be held where uncoupled contestants will be cast out of Paradise! (Rick Rowell/ABC via Getty Images) GRANT KEMP, LACE MORRIS, NICK VIALL, AMANDA STANTON, EMILY FERGUSON
BACHELOR IN PARADISE - 'Episode 302A' - It's only the second day of paradise in the gorgeous town of Sayulita, Mexico, and things start off with a bang on the next episode of the highly anticipated 'Bachelor in Paradise,' on MONDAY, AUGUST 8 (8:00-10:00 p.m. EDT). (Photo by Rick Rowell/ABC via Getty Images) LEAH BLOCK, NICK VIALL
BACHELOR IN PARADISE - 'Episode 301' - Looking for a second chance at love on the season premiere of the highly anticipated 'Bachelor in Paradise,' beginning TUESDAY, AUGUST 2 (8:00-10:00 p.m., EDT) on the ABC Television Network, the cast arrive one by one to their own private paradise in the gorgeous town of Sayulita, located in Vallarta-Nayarit, Mexico. The cast comprised of former fan favorites and controversial characters from 'The Bachelor' franchise live together along the shores of Paradise beach, share exotic dates, and explore new romances, all for another chance to find love. Each week, relationships will be put to the test as new contestants are introduced into the mix. At the end of each week, a rose ceremony will be held where uncoupled contestants will be cast out of Paradise! (Rick Rowell/ABC via Getty Images) NICK VIALL
BACHELOR IN PARADISE - The long awaited third season of last summers genre-defying breakout hit series Bachelor in Paradise returns on TUESDAY, AUGUST 2 (8:0010:00 p.m. EDT), on the ABC Television Network. (Photo by Craig Sjodin/ABC via Getty Images) NICK VIALL
CARSON, CA - MAY 14: Nick Viall arrives at 102.7 KIIS FM's Wango Tango 2016 held at StubHub Center on May 14, 2016 in Carson, California. (Photo by Michael Tran/FilmMagic)
LOS ANGELES, CALIFORNIA - APRIL 07: Nick Viall attends the boohoo.com LA Pop Up Store on April 7, 2016 in Los Angeles, California. (Photo by Joe Scarnici/Getty Images for boohoo.com )
LOS ANGELES, CA - NOVEMBER 17: Nick Viall attends Ryan Seacrest Purse Party at Four Seasons Hotel Los Angeles at Beverly Hills on November 17, 2015 in Los Angeles, California. (Photo by Tibrina Hobson/Getty Images)
LOS ANGELES, CA - NOVEMBER 17: Shawn Booth and Nick Viall attend Ryan Seacrest Purse Party at Four Seasons Hotel Los Angeles at Beverly Hills on November 17, 2015 in Los Angeles, California. (Photo by Tibrina Hobson/Getty Images)
LAS VEGAS, NV - SEPTEMBER 18: Television personalities Becca Tilley (L) and Nick Viall attend the 2015 iHeartRadio Music Festival at MGM Grand Garden Arena on September 18, 2015 in Las Vegas, Nevada. (Photo by David Becker/Getty Images for iHeartMedia)
NEW YORK, NY - SEPTEMBER 15: Nick Viall attends OK! Magazine's Spring 2016 NYFW Party at HAUS Nightclub on September 15, 2015 in New York City. (Photo by D Dipasupil/Getty Images)
WEST HOLLYWOOD, CA - AUGUST 27: TV personality Nick Viall attends Just Jared's Way To Wonderland presented by Ever After High at Greystone Manor Supperclub on August 27, 2015 in West Hollywood, California. (Photo by Vincent Sandoval/WireImage)
GOOD MORNING AMERICA - Dumped by 'The Bachelorette' Nick Viall tells his story to GOOD MORNING AMERICA, 7/31/14, airing on the ABC Television Network. (Photo by Ida Mae Astute/ABC via Getty Images)
CHICAGO, IL - JULY 17: Nick Viall attends the Pitchfork after-party at Virgin Hotels Chicago with a performance by Vic Mensa at The Virgin Hotel on July 17, 2015 in Chicago, Illinois. (Photo by Jeff Schear/Getty Images for Virgin Hotels Chicago)
BEVERLY HILLS, CA - AUGUST 25: Nick Viall attends Linda's Voice hosts BBQ and Bikinis benefit at Mr. C Beverly Hills on August 25, 2015 in Beverly Hills, California. (Photo by Michael Bezjian/WireImage)
UNIVERSAL CITY, CA - JULY 30: Nick Viall (L) and Renee Bargh visit 'Extra' at Universal Studios Hollywood on July 30, 2014 in Universal City, California. (Photo by Noel Vasquez/Getty Images)
UNIVERSAL CITY, CA - JULY 30: Nick Viall visits 'Extra' at Universal Studios Hollywood on July 30, 2014 in Universal City, California. (Photo by Noel Vasquez/Getty Images)
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The company's website is already up and running. At the moment, the homepage is a black-and-white photo of Viall, as well as a message from him. "Since my midtwenties, I have put more time than I would like to admit into keeping a youthful appearance," he wrote. "Most of that time was spent just buying random products hoping some of them might actually work! Sadly that method resulted in a huge amount of time and money wasted. A handful of products really stood out over the years, and I am excited to share them with you."

Entertainment Tonight discussed The Polished Gent with Viall at the recent taping of The Bachelor's Women Tell All special. In the interview, Viall said, "While the season's been airing, I've been launching a business with me and two other business partners—very excited about that. Hopefully you'll be seeing more of that in the very near future. I'm focusing a lot of my attention on that."

The latest Bachelor seems convinced that his own beauty creations are what keep him looking so, well, bachelor-y. "I'm 36. Do I look fairly young for 36?" he asked the ET interviewer, fishing for compliments. She told him, "Yes", and joked that he's aged like George Clooney. Viall replied that he thanks his "stuff" for that. (We assume he was referring to the anti-aging Polished Gent products.)

Besides his new career in the world of men's grooming, Nick Viall is gearing up to compete on the upcoming season of Dancing With the Stars. We assume he's also keeping busy dealing with the outcome of The Bachelor—whatever that may be. (We're rooting for Vanessa.)

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