Fake makeup is becoming as big of a problem as fake news

The beauty industry has its own version of fake news—fake makeup is becoming a big business issue. We're all familiar with knockoffs—take a stroll down Fifth Avenue and right in front of the real deal, you'll encounter plenty of faux Tiffany, Louis Vuitton, Prada and Gucci shopping opportunities. But the industry of fakes goes way beyond fancy leather handbags—beauty brands from Jergens to Jeffree Star are just as vulnerable to counterfeits. Last fall, Kylie Cosmetics found themselves dealing with a major fakes issue. Shoppers trying to snag discount lip kits and Kyshadows from sites like Amazon or eBay found themselves with everything from super-sticky formulas to dupes full of heavy chemicals. We're all about saving some cash with beauty steals, but not at the risk of getting harmful products.

SEE MORE: Makeup hacks

8 PHOTOS
The best makeup to wear when you don't feel like wearing any
See Gallery
The best makeup to wear when you don't feel like wearing any

This revolutionary lip tint gives your lip a subtle pigment to your lips. This product is the most natural way seem like you are wearing lipstick. 

BUY IT

Apply a drop of this oil to your face in the morning. It will instantly moisturize your face before you get into your daily makeup routing.

BUY IT

This SPF CC cream will provide coverage and leave your skin looking fresh and flawless. It is light enough to make it feel like your face is bare. 

BUY IT

This cozy grey shade is anything but dull. Revlon's 'Colorstay' will make your polish last longer so you don't worry about that weekly manicure!

BUY IT

This simple palette will instantly create a warm, fresh and relaxed glow!

BUY IT

Applying this oil-free moisturizer will help free your pores from clogging before you apply your face makeup!

BUY IT

ZOYA's Naturel color polish is the perfect minimalisitc shade for your next manicure.

BUY IT
HIDE CAPTION
SHOW CAPTION
of
SEE ALL
BACK TO SLIDE

This isn't exactly a new problem. The Estée Lauder Cos.—which owns M.A.C., Clinique, and of course their namesake brand among others—has been fighting the fakes since 2003 when it created a global security team staffed by 42 agents around the globe. The team's job is to sniff out phonies at flea markets, third party retailers like eBay and other knockoff sites.

According to a recent report from Bloomberg Businessweek, despite efforts like these, counterfeit problems like the ones plaguing Kylie and Jeffree are not only ongoing, but they're also on the rise. Global seizures of the faux stuff jumped 25 percent between 2011 and 2013, according to the most recent report by the Organization for Economic Cooperation and Development, and last year alone, the government seized over 2.8 million counterfeit items of Estée Lauder brands—mostly M.A.C. fakes. The fake makeup problem has gotten so big that it's even attracted the attention of big government agencies like the Department of Treasury and the Department of Homeland Security.

Scroll through to see makeup masterpieces:

11 PHOTOS
Georgina Ryland's makeup masterpieces
See Gallery
Georgina Ryland's makeup masterpieces
a r t d e c o ✨ It feels like so long since I painted. I've been so busy with work that I barely have time to sit down! This one was only supposed to be a little paint but oops haha. I got really into it but I do wish I planned it ahead so I could have done it more symmetrical and what not. I was inspired by Art Deco design and used a couple of difference references for this look. The face is inspired by a mix of @rosharofficial and @patmcgrathreal. I used 🔻 @mehronmakeup Gold Metallic Powder, Mixing Medium, Black Paradise Paint 🔻 @inglot_australia 121 AMC Pure Pigment, 45 Body Sparkles, 299, 300, 301, 305 Freedom Eyeshadows 🔻 @katvondbeauty Shade and Light Face Palette, Witches Everlasting Liquid Lipstick, Trooper Tattoo Liner 🔻 @sugarpill Detox Lipstick, Bulletproof 🔻 @meltcosmetics Amelie and Lovesick 🔻 @houseoflashes Pixie Luxe Lashes ✨ #georginaryland
g a l l a g h e r 🐉 Last little lookie of my @imatsofficial paint I did last weekend on @vanesa.poleaddict ❤️ #georginaryland ✨ #imatssydney #coldplayamazingday @coldplay
m o n o n o k e 🔻 And last pic, IMATS to come soon! 🔹@mehronaustralia Paradise Paints (30AQ Palette mainly) 🔹@inglotaustralia 351, 327, 337, 301, 326 shadows, HD Foundation 71, Brow Gel 16 🔹@katvondbeauty Trooper Tattoo Liner for all the outlines 🔹@sugarpill Tako, Love+ 🔹@jeffreestarcosmetics Celebrity Skin Hair is @gooddyeyoung #georginaryland ✨ #princessmononoke ✨ #supanova2016
w a t e r c o l o u r 🌸 When in doubt, watercolour 👌 Also my lashes didn't want to cooperate, don't judge lol 🔹@katvondbeauty Trooper Tattoo Liner 🔹@sugarpill Tako, Love+, Flamepoint, Dollipop 🔹@litcosmetics Champagne Wishes 🔹@mehronaustralia Paradise Paints for the base (pink and red I believe) 🔹@houseoflashes Featherette #georginaryland ✨ #makeupforants
d i s t o r t i o n . And destruction of the @patmcgrathreal inspired look for @timothyhungcom's #hauntedbeauty. Poorly edited eyes haha soz friends couldn't get them perfect. ✨ 🔹@katvondbeauty Trooper Tattoo Liner, Thunderstruck Eyeshadow, Hansel&Gretel Blush, Shade and Light Contour Palette, Vampira Everlasting Liquid Lipstick 🔹@inglot_australia 351, 368, 303, 300, 299, 298, 63 shadows (aka a whole bunch of What A Spice!). 306 Body Pigment 🔹@illamasqua White Rich Liquid mixed with Skin Base 6, the Corrupter 🔹@sugarpill Tako and a touch of Love+ 🔹@mehronmakeup White, Red and Black Paradise Paint (rose) 🔹@patmcgrathreal #GOLD001 in inner corner and #SKINFETISH003 in Nude 🔹@meltcosmetics Lovesick Hair is @gooddyeyoung #georginaryland ✨
🌞 watercolour skull 🌞 . Front on - I did a quick look and I'm very sooky about anatomy being correct so this does annoy me a little but oh well! Who doesn't love some colour haha. If you want to book in for Halloween, please click on contact in my bio!! ✨ 🔹@illamasqua Sketch Sticks in Higher, Fly and Trance 🔹@sugarpill Buttercupcake, Flamepoint, Love+ 🔹@katvondbeauty Trooper Tattoo Liner, Thunderstruck Eyeshadow 🔹@mehronmakeup Paradise Paints (yellow, red, orange, bright pink to drip and white) 🔹@inglot_australia 327, 357, 351 shadows 🔹@houseoflashes Iconic Lashes #georginaryland ✨
💦 ship to wreck 💦 . Here is a closer look 👌 🔹@mehronmakeup Paradise Paints Black, White and Teal 🔹@sugarpill Tako, Bulletproof, Kim Chi, Afterparty, Mochi 🔹@katvondbeauty Trooper Tattoo Liner, Thunderstruck Eyeshadow, Witches Everlasting Liquid Lipstick 🔹@illamasqua Spirit Palette 🔹@inglot_australia 110R, 391, 351 shadows 🔹@jamesthegemini wig #georginaryland ✨
~ 🌜🌞🌛 ~ That awkward straight on pose hahaha I used: 🔸 @mehronmakeup Paradise Paints 🔹 @katvondbeauty Trooper Tattoo Liner for all the detail work, Monarch Palette and Powder Foundation 🔸 @sugarpill Buttercupcake, Flamepoint, Love+, Afterparty, Mochi 🔹 @illamasqua Spirit Palette and Broken Gold 🔸 @jeffreestarcosmetics Celebrity Skin 🔹 @meltcosmetics Ameile 🔸 @litcosmetics Champagne Wishes Hair is @gooddyeyoung Riot ✨ #georginaryland
🐯🐯 🐯 Minor case of no neck cause this guy looked better on an angle 😂 I used @mehronaustralia Paradise Paints @katvondbeauty Monarch Palette, Trooper Tattoo Liner @sugarpill Tako, Bulletproof, Acidberry, Flamepoint and Buttercupcake @jeffreestarcosmetics Dominatrix, Drug Lord #georginaryland ✨
⚡️ hogwarts ⚡️ . Thank you everyone for your unbelievably kind words on this paint - it means a lot and I've read every single one of them ❤️ if you missed it, check out the timelapse for clicking the link in the bio ☺️ Featuring: ⚡️ @mehronmakeup Paradise Paints in Black, White, Teal, Yellow and Orange ⚡️ @inglot_australia 110R, 63, 351, 300 Freedom Eyeshadows, HD Foundation, Sparkling Dust 7 ⚡️ @sugarpill Tako, Bulletproof, Mochi, Flamepoint, Buttercupcake ⚡️ @katvondbeauty Lock It Powder Foundation L45, Shade and Light Palette, Trooper Tattoo Liner, Lolita Liquid Lipstick, Monarch Palette Hair is @gooddyeyoung and earrings from a pop up store ✨ #georginaryland #harrypotter #hogwarts
HIDE CAPTION
SHOW CAPTION
of
SEE ALL
BACK TO SLIDE

So where is all this fake makeup actually coming from? Nowhere good. According to the Bloomberg investigation, most faux products come from ramshackle operations—think filthy muddy floors, barrels of dye out in the open and lots of paint thinner, carcinogens and bacteria. Hello, serious health risks. A lot of the faux goods make it into U.S. markets through China, where the rise of Alibaba (China's version of Amazon) makes buying wholesale counterfeit beauty goods easy AF.

The rise of the counterfeit problem in the beauty industry also means fakes are becoming almost impossible to spot. To prevent phonies, big beauty brands are going to high-tech to lengths (watermarks, holograms,RFID chips) to include anti-counterfeit measures in their packaging. According to a study by Allied Market Research, over $37 billion was spent on these types of defenses in 2014 alone. Still, it's not foolproof. The only way to really be sure you're getting the real deal is to buy directly from the brand's website or from a trusted retail seller like Sephora or Ulta. Anyone who tells you otherwise is just spreading fake beauty news.

More from Allure:
The 10 Best Mascaras Under $20
The 9 Prettiest Date-Night Makeup Looks
Find the Best Haircut for Your Face Shape

Read Full Story
JOIN THE CONVERSATION
Like AOL Lifestyle on Facebook