Dove sells deodorant with new 'alternative facts' ad

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Last week, Kellyanne Conway defended a White House spokesperson by saying he offered "alternative facts" on Trump's inauguration -- and the internet didn't respond very nicely. Even Miriam-Webster got involved by tweeting this, which sent the internet aflame.

Dove, too, seized the opportunity to get in on Conway's poor word choice. The UK company released a number of two-page ads in select British newspapers, all of which were about new Dove antiperspirant. The advertisements joke that the deodorant "boosts your WIFI signal", "rhymes with orange" and was "first used by Cleopatra". It then concludes with the hashtag #Alternativefacts.

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Kellyanne Conway since the election
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Kellyanne Conway since the election
WASHINGTON, DC - JANUARY 24: Kellyanne Conway is seen as White House Press Secretary Sean Spicer speaks at a press briefing at the White House on Tuesday January 24, 2017 in Washington, DC. (Photo by Matt McClain/The Washington Post via Getty Images)
Kellyanne Conway and one of her daughters arrives at Trump Tower for meetings with President-elect Donald Trump on January 2, 2017 in New York. / AFP / KENA BETANCUR (Photo credit should read KENA BETANCUR/AFP/Getty Images)
LATE NIGHT WITH SETH MEYERS -- Episode 469 -- Pictured: (l-r) Kellyanne Conway during an interview with host Seth Meyers on January 10, 2016 -- (Photo by: Lloyd Bishop/NBC/NBCU Photo Bank via Getty Images)
LATE NIGHT WITH SETH MEYERS -- Episode 469 -- Pictured: (l-r) Kellyanne Conway during an interview with host Seth Meyers on January 10, 2016 -- (Photo by: Lloyd Bishop/NBC/NBCU Photo Bank via Getty Images)
Counselor to the President Kellyanne Conway speaks at the annual March for Life rally in Washington, DC, U.S. January 27, 2017. REUTERS/Yuri Gripas
White House senior advisor Kellyanne Conway chats with repoters on board Air Force One as they wait for U.S. President Donald Trump to arrive for travel to Philadelphia from Joint Base Andrews, Maryland, U.S. January 26, 2017. REUTERS/Jonathan Ernst
White House senior advisor Kellyanne Conway (C) stands with a Secret Service agent as they wait for U.S. President Donald Trump to arrive to board Air Force One for travel to Philadelphia from Joint Base Andrews, Maryland, U.S. January 26, 2017. REUTERS/Jonathan Ernst
White House Senior Advisor Kellyanne Conway stands near a bust of late civil rights leader Martin Luther King Jr. as U.S. President Donald Trump meets with labor leaders in the Oval Office at the White House in Washington, U.S. January 23, 2017. REUTERS/Jonathan Ernst
Senior aide Kellyanne Conway listens while White House Press Secretary Sean Spicer holds the daily press briefing January 23, 2017 at the White House in Washington, DC. / AFP / Nicholas Kamm (Photo credit should read NICHOLAS KAMM/AFP/Getty Images)
Senior staff at the White House Kellyanne Conway, Jared Kushner and Steve Bannon (L-R) applaud before being sworn in by Vice President Mike Pence in Washington, DC January 22, 2017. REUTERS/Carlos Barria
Counselor to U.S. President Donald Trump, Kellyanne Conway prepares to go on the air in front of the White House in Washington, U.S., January 22, 2017. REUTERS/Carlos Barria
Counselor to U.S. President Donald Trump, Kellyanne Conway prepares to go on the air in front of the White House in Washington, U.S., January 22, 2017. REUTERS/Carlos Barria
White House Director of Strategic Communications Hope Hicks, Senior Counselor Steve Bannon and Counselor to the President Kellyanne Conway arrive for the presidential inauguration on the West Front of the U.S. Capitol on January 20, 2017 in Washington, DC. REUTERS/Win McNamee/Pool
Kellyanne Conway, advisor to U.S. President-elect Donald Trump, departs for a church service before the 58th Presidential Inauguration in Washington, U.S., January 20, 2017. REUTERS/Joshua Roberts
U.S. President-elect Donald Trump kisses his campaign manger Kellyanne Conway's hand at a pre-inauguration candlelight dinner with donors at Union Station in Washington, U.S. January 19, 2017. REUTERS/Jonathan Ernst
Advisor to President-elect Donald Trump, Kellyanne Conway arrives to attend a candlelight dinner at Union Station on the eve of the 58th Presidential Inauguration in Washington, U.S., January 19, 2017. REUTERS/Joshua Roberts
Kellyanne Conway, advisor to U.S. President-elect Donald Trump, arrives with him aboard his plane at Reagan National Airport in Alexandria, Virginia, U.S. January 17, 2017. REUTERS/Jonathan Ernst
Kellyanne Conway, senior advisor to U.S. President Donald Trump, arrives to a swearing in ceremony of White House senior staff in the East Room of the White House in Washington, D.C., U.S., on Sunday, Jan. 22, 2017. Trump today mocked protesters who gathered for large demonstrations across the U.S. and the world on Saturday to signal discontent with his leadership, but later offered a more conciliatory tone, saying he recognized such marches as a hallmark of our democracy. Photographer: Andrew Harrer/Bloomberg via Getty Images
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