Dove sells deodorant with new 'alternative facts' ad
Last week, Kellyanne Conway defended a White House spokesperson by saying he offered "alternative facts" on Trump's inauguration -- and the internet didn't respond very nicely. Even Miriam-Webster got involved by tweeting this, which sent the internet aflame.
📈A fact is a piece of information presented as having objective reality. https://t.co/gCKRZZm23c
— Merriam-Webster (@MerriamWebster) January 22, 2017
Dove, too, seized the opportunity to get in on Conway's poor word choice. The UK company released a number of two-page ads in select British newspapers, all of which were about new Dove antiperspirant. The advertisements joke that the deodorant "boosts your WIFI signal", "rhymes with orange" and was "first used by Cleopatra". It then concludes with the hashtag #Alternativefacts.
Love this! Smart, relevant content hitting social, fueled in newspaper TY @Noelephant@lucacorteggiano@ariverany@Dove#AlternativeFactspic.twitter.com/xZNfvDCS8M
— Khai (@ThamKhaiMeng) January 28, 2017
Scroll through to see more of Kellyann Conway:
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