Designer Rachel Roy dedicates birthday to helping children of Syria

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Designer Rachel Roy is turning 43 on January 15, and her wish list is short -- but important.

Moved by the recent conflict in Syria, Roy teamed up with World of Children to "give the gift of kindness," making her birthday wish this year to raise $20,000 for the organization.

According the World of Children, "Across Syria, 80% of the country's children — 8.4 million young lives —have been affected by violence, fear, displacement and death. An estimated 2.6 million children are out of school as thousands of schools have been destroyed. Even before the recent bombardment there is thought to be only 31 doctors left to care for a quarter of a million people."

Roy told, "The biggest gift for me is, 'how can I make even a small change?'"

To put it in perspective, a donation of $15 would pay for a child's medicine costs for an entire week, and as Roy assured, "All of the donations go directly to the children in need."

Amazingly, when we spoke to the designer over the phone Friday, her goal had already been exceeded by over $2,000.

"It's such an urgent, urgent need right now in Syria, particularly with orphan children and sick children ... Asking for money is not fun, I don't think anyone enjoys it. [But seeing] the outpour really makes it apparent that people want to help."

Donations are being accepted on CrowdRise.

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