73-year-old model Lauren Hutton stars in Bottega Veneta's 50th anniversary campaign

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In September, the iconic 73-year-old model Lauren Hutton made her return to the runway at Bottega Veneta's 50th anniversary show in Milan, walking arm in arm with Gigi Hadid. According to The Cut, it wasn't a planned publicity stunt. The heels were giving Hutton trouble, so stylist Katie Grand suggested she follow Hadid. She decided to hold onto her, which created one of the most talked about (and Instagrammed) moments of Milan Fashion Week.

Now, the model is making her return for the brand's spring campaign. Photographed by Todd Hido, Hutton wears a red high-waisted leather skirt and fuchsia sweater while holding a leather bag from the collection. Joan Smalls, Vittoria Ceretti, Hannes Gobeyn, and Morten Nielsen also star in the campaign and in a video component shot at the Modulightor Building designed by modernist architect Paul Rudolph.

Lauren Hutton Bottega Veneta campaign

Aside from being an iconic face in fashion and beauty—the supermodel is best known for starring as the face of Revlon in the '70s—Hutton played a role in the movie American Gigolo. In the film, she carried the same woven red clutch from Bottega Veneta that she carried during the recent runway show. Hutton has also been known for breaking the mold when it comes to beauty by being unafraid to showcase the trademark gap in her teeth.

This isn't the first time fashion labels have used older models in ad campaigns. A Céline campaign featuring Joan Didion basically broke the internet in 2015, while Saint Laurent featured Joni Mitchell in their ads the same year. In September, 79-year-old Vanessa Redgrave starred in Gucci's cruise campaign. Even affordable brands are tapping into the power of ageless beauty: Athleta just released their newest campaign starring the world's oldest yoga teacher, 98-year-old Tao Porchon-Lynch.

32 PHOTOS
Lauren Hutton through the years
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Lauren Hutton through the years
Lauren Hutton sitting on motor bike with Robert Redford in a scene from the film 'Little Fauss And Big Halsy', 1970. (Photo by Paramount/Getty Images)
Michael J Pollard, Lauren Hutton, and Robert Redford posing on motor bike in a scene from the film 'Little Fauss And Big Halsy', 1970. (Photo by Paramount/Getty Images)
Lauren Hutton. November 14, 1970. (Photo by Vic DeLucia/New York Post Archives / (c) NYP Holdings, Inc. via Getty Images)
Emilio Pucci with movie actress Lauren Hutton, who wears a purple and white mat jersey print, just below knee his latest collection at Lord & Taylor. January 08, 1971. (Photo by Richard Gummere/New York Post Archives / (c) NYP Holdings, Inc. via Getty Images)
Portrait of the model Lauren Hutton in knee-high boots, New York, late 1960s or early 1970s. (Photo by Jack Robinson/Hulton Archive/Getty Images)
Lauren Hutton. June 18, 1973. (Photo by Richard Gummere/New York Post Archives / (c) NYP Holdings, Inc. via Getty Images)
circa 1972: Full-length studio portrait of American model and actor Lauren Hutton, wearing a wool mini-dress with fur trim, a fur hat, and thigh-high patent leather boots. (Photo by Jack Robinson/Hulton Archive/Getty Images)
American actress and supermodel Lauren Hutton poses in a sleeveless dress in a pleated fabric, possibly by Mary McFadden, 1974. (Photo by Archive Photos/Getty Images)
James Caan is climbing on top of Lauren Hutton while she is laying down in a scene from the film 'The Gambler', 1974. (Photo by Paramount/Getty Images)
Lauren Hutton (Photo by Ron Galella/WireImage)
Lauren Hutton (Photo by Ron Galella/WireImage)
American actress and supermodel Lauren Hutton models herringbone overalls and a matching cape from Victor Joris' Cuddlecoat collection, with wool socks and a helmet by Emme, circa 1975. (Photo by Archive Photos/Getty Images)
American actress and supermodel Lauren Hutton wearing an off-the-shoulder draped gown in a classical style, circa 1975. (Photo by Archive Photos/Getty Images)
American actress and supermodel Lauren Hutton in a publicity shot for Ultima II Transparent Blushing Liquid, circa 1975. (Photo by Archive Photos/Getty Images)
Lauren Hutton and Halston. April 05, 1975. (Photo by Vernon Shibla/New York Post Archives / (c) NYP Holdings, Inc. via Getty Images)
Lauren Hutton during 47th Annual Academy Awards Rehearsals at Dorothy Chandler Pavilion in Los Angeles, California, United States. (Photo by Ron Galella/WireImage)
LOS ANGELES,CA - APRIL 8,1975: Actress Lauren Hutton arrives to the 47th Academy Awards at Dorothy Chandler Pavilion in Los Angeles,California. (Photo by Michael Montfort/Michael Ochs Archives/Getty Images)
Lauren Hutton (Photo by Ron Galella/WireImage)
Lauren Hutton (Photo by Ron Galella/WireImage)
Lauren Hutton (Photo by Ron Galella/WireImage)
Peter Beard, Nureyev, and Lauren Hutton (Photo by Ron Galella/WireImage)
Lauren Hutton during Richard Avedon Opening at Marlboro Gallery at Marlboro Gallery in New York City, New York, United States. (Photo by Ron Galella/WireImage)
Lauren Hutton (Photo by Ron Galella/WireImage)
American actor Burt Reynolds and American actress and model Lauren Hutton hold hands and share the same sweater in a still from the film 'Gator,' directed by Reynolds, Georgia, 1976. (Photo by United Artists/Courtesy of Getty Images)
THE TONIGHT SHOW STARRING JOHNNY CARSON -- Pictured: (l-r) Lauren Hutton, guest host Burt Reynolds on December 15, 1976 -- Photo by: Frank CarrollNBC/NBCU Photo Bank
Gene Kelly,Eric Olson and Lauren Hutton are offering a farewell in a scene from the film 'Viva Knievel', 1977. (Photo by Warner Brothers/Getty Images)
BEST SELLERS -- 'The Rhinemann Exchange' -- Pictured: (l-r) Lauren Hutton as Leslie Jenner Hawkewood, Stephen Collins as David Spaulding -- Photo by: NBCU Photo Bank
BEST SELLERS -- 'The Rhinemann Exchange' -- Pictured: Lauren Hutton as Leslie Jennfer Hawkewood -- Photo by: NBCU Photo Bank
Portrait of American fashion model and actress Lauren Hutton as she poses against a white background, New York, New York, April 6, 1977. (Photo by Robert R. McElroy/Getty Images)
American model Lauren Hutton posing in a London studio, 1978. (Photo by Terry O'Neill/Getty Images)
(Original Caption) New York: A bunch of the girls were whooping it up at Elaine's at a party honoring film director Robert Altman. As might be expected, the girls turned out to be movie stars. Enjoying themselves at the popular night spot are three stars of some of Altman's past and present productions. From left are: Geraldine Chaplin; model-turned-actress Lauren Hutton; and Shelley Duvall.
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All these years later, Lauren Hutton and the rest of these models are proving that fashion has no age limit. While the runway may still have a way to go when it comes to diversifying the age group we're seeing, it's refreshing and inspiring to see brands becoming more inclusive of all ages in their ads.

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