We all know the devastating ASPCA commercial that's aired on television for years:
One Georgia shelter has a vastly different approach, however.
According to local FOX outlet WGAU, the commercial stars Paul Preston, a contractor with a rental property management company. He acts as a spokesman for Furkids in this faux-infomercial.
Preston's sister and Furkids volunteer, Helen Preston, thought of the idea for the video.
Check out these really happy animals
While the video was posted on Christmas Eve, it really took off this week when it was shared on Reddit. It became so popular that it landed on the front page. The video now has over 100,000 views.
While funny, the video thoughtfully encourages pet adoption. Preston was happy he could help. "For three hours' worth of labor and a couple of cans of cat food, that's a heck of a payoff for such a low investment," Paul said. "I'm pleased with myself!"
"We're going to do a dog one next," said Nicole Neill, Furkids' adoption team manager. "The pressure's on!" Hopefully the video makes a difference as well as it entertains.