Shop this video: Hudson x Joyus: booty boosting jeans

Who launched the butt craze? Was it Kim Kardashian? Fergie and her humps? Does it date all the way back to Sir Mix-a-Lot? Regardless of when it began, we're living in an age when butts are celebrated, and every fashion insider knows that the secret to a #belfie-ready backside is Hudson's Collin skinny jean. The signature pockets and careful fading work together to contour and create curves in all the right places, even if you've got a barely-there derriere, and the tapered cut will make your legs look endless. After one wear, you'll swear by them, just like the brand's long list of celebrity fans.

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