A master sommelier told us how much you really need to spend to get a good bottle of wine — and it's less than you'd think

There's no reason to pay $100 — or even $35 — for a bottle of wine.

In fact, unless you're looking out for one specific, pricey bottle of wine, you probably shouldn't be shelling out more than $25.

"There is a value curve that is at its peak between $15 and $25 a bottle," said Devon Broglie, a master sommelier who serves as the wine buyer at Whole Foods. "In that price point is where you get an honest, genuine expression of what a great variety is supposed to taste like, from the region of the world that it comes from, made by an actual person."

Broglie says you can find excellent wines at even lower prices — one of his personal favorites is the $8 Autoritas Pinot Noir.

However, finding the gems under $15 can be hit-or-miss. So, take $15 as a good starting point if you want to figure out what wine made from a certain type of grape or from a certain region of the world is supposed to taste like.

On the other end of the spectrum is wines above $25, Broglie's point of diminishing returns.

wine winery tasting taste testDavid Silverman/Getty Images

Broglie's first reason that customers should be wary about wines over $25 is that above that point, you aren't paying for quality, you're paying for location. Just because a wine is from a certain region (often one that is better known, like a 1990s Cabernet Sauvignon from California), doesn't mean it is better than wines from another area.

The other reason to be wary of wines above $25 due to how much prices can be inflated by supply and demand.

SEE MORE: What wine to select based on your zodiac sign:

The best summer wine for your zodiac sign
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The best summer wine for your zodiac sign

Aries (March 21 — April 19): A Bold Rosé

You’re a strong personality who doesn’t mind a little attention, so enjoy a dark pink rosé with a hint of spice that commands a crowd. Our favorite: Rosa De Arrocal, $15

Taurus (April 20 — May 20): Moscato

You love to add romance to your life every chance you get, and nothing brings out the lovey dovey vibes quite like this sweet wine. Our favorite: Villa Lanata Moscato d’Asti, $15

Gemini (May 21 — June 20): Two-Way White Wine Spritzer

This tasty spritzer recipe has two different flavor options, so you can customize it based on your mood that day. It’s perfect for your multi-faceted personality! Get the recipe here.

Cancer (June 21 — July 22): A Summer-Friendly Red Wine

A fruity red wine satisfies your craving for the comfort of drinking something familiar while still being perfect for the warmer months. Our favorite: Jamieson Ranch Vineyard Light Horse Pinot Noir, $16

Leo (July 23 – August 22): Pomegranate-Pear Sangria

Sangria is bold, fun, and popular—just like you! Get the recipe here.

Virgo (August 23 — September 22): Chardonnay

Chardonnay is simple, classic, and un-messed with—just the way you like things. Drink up! Our favorite: Carabella Dijon 76 Estate, $30

Libra (September 23 — October 22): Sparkling Rosé

This sweet, bubbly beverage is the perfect complement to your outgoing personality. Our favorite: Chandon Rosé, $24

Scorpio (October 23 — November 21): A Dry Rosé

A sour, crisp rosé is a great match for your intense, insightful personality. It’s refreshing without being too sweet. Our favorite:Brooklyn Winery, $15

Sagittarius (November 22 — December 21): Sémillon

You love to try new things, so you’re probably spending lots of your summer out exploring. This dry, sweet white wine is the perfect way to refresh yourself after a long day of adventure. Our favorite: Amavi, $24

Capricorn (December 22 — January 19): Pinot Grigio

You’re a dedicated hard worker, so you need a reliable classic to help you unwind after a long day of hustling. Our favorite: Santa Margherita, $19

Aquarius (January 20 — February 18): Sparkling Wine Punch

Your philosophy is “the more the merrier,” and you love to make everyone around you feel valued. There’s nothing more perfect for you than a big bowl of punch that can be shared with everyone in the room! Get the recipe here.

Pisces (February 19 — March 20): Riesling

You’re intense and intuitive, but sometimes you just crave a break from all the emotions swirling around you. This sweet yet bold treat is the perfect blend for both desires. Our favorite: Peter Jakob Kühn Quarzit Trocken, $25


If a wine starts to become popular, for whatever reason, it is rare that producers can immediately skyrocket production. As a result, prices begin to rise and demand grows.

However, there is a catch.

woman wine winery glass drinking taste test alcoholDavid Silverman/Getty Images

"For the customer who appreciates the difference between a $10 bottle and a price above that and who is willing to pay for it — it's worth it," says Broglie.

In Broglie's personal life, he says he doesn't seek out $100 bottles of wine. However, if he's looking at a wine list and spots something he is craving at a good value, he is willing to pay whatever it takes.

In other words, wine is worth what you're willing to pay for it, and not a penny more. A high price tag doesn't guarantee quality — it can mean popularity or signify a certain location instead. But, there's no shame in investing in a wine you're craving or intrigued by, no matter what the price tag in.

"A $100 bottle of wine is not inherently better than a $10 bottle of wine," says Broglie.

But, wines in the $15 to $25 zone are probably your best bet in getting the biggest bang for your buck.

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