Challenge with the hottest chip in the world is exploding on social media

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Introducing the #OneChipChallenge made from hot peppers.

Yes, it's a challenge. And yes, it's being sold in single-chip packaging because people can't even finish the single chip they're given. The packaging even features an image of the grim reaper.

Sold by the company Paqui, the Carolina Reaper Madness Chip is created from the hottest peppers in the world. It's nearly 200 times hotter than a jalapeño, and there's an entire viral challenge about it.

If you're one of those brave souls, make sure to be prepared with milk or honey. These girls weren't.

Scroll through to see more of the world's hottest peppers:

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The hottest peppers in the world
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The hottest peppers in the world
The rare Naga Viper chilli is 250 times hotter than a jalapeño and cultivated in the UK. The average SHU for this spicy pepper is 1,382,118.
The infinity pepper, sometimes known as the "Ghost Chili" held the Guinness World Record title for the world's hottest chili for two weeks in February 2011. This pepper comes in at 1,067,286 average SHU. 
The Red Savina Habanero ruled the Guinness Book of World Records as the world's hottest pepper from 1994-2006. According to NMSU's Chile Pepper Institute, the average SHU is 450,000.
The Fatalii pepper brings a hint of citrus to this spicy list and, according to the Scoville Food Institute, ranges from 125,000 to 400,000 SHU.
The scotch bonnet pepper has a lot of nicknames - Boabs Bonnet, Scotty Bons, Caribbean red peppers and several others. This pepper comes in close to habanero, rating between 100,000-350,000 SHU.
The habanero pepper is fairly well known and barely cracks the top 20 hottest peppers, rated between 100,000-350,000 SHU.
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