Aerie's Photoshop-free campaign uses real women as models

Aerie is proving that there's not only virtue in being body positive -- but profit too.

It is the underwear and lingerie line of American Eagle.

Its "Aerie Real" Photoshop-free body image campaign made waves in 2014 by refusing to use supermodels and retouch photos in an effort to encourage positive self-image.

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And it seems to be working. In the last quarter, Aerie's sales increased by 24%.

"Aerie Real" features models of all body-types, shapes and skin colors -- exposing beauty marks and tattoos.

The brand aimed at the 15 to 21-year-old demographic carries sizes XXS to XXL and bra sizes AA to DDD.

Aerie is the first retailer to sponsor the National Eating Disorder Association.

With all the studies showing the impact of the media on young women's sense of body confidence.

Many believe honest campaigns like Aerie's may help push fashion forward in the right direction.

Click through the gallery below to see photos of Aerie model, Iskra Lawrence:

Aerie's Photoshop-free campaign uses real women as models

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