The newest Hershey's Kisses flavor? Birthday cake.

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Birthday Cake Fudge


Birthday cake flavor: It's that Funfetti taste reminiscent of the cupcakes of your youth, and it's everywhere.

We've seen it in the form of special-edition Oreo cookies, Breyer's ice cream, even hard liquor. And starting mid-September, it'll be available in the form of birthday cake-flavored Hershey's Kisses.

An eagle-eyed shopper shared a photo of the product with The Impulsive Buy, and a representative for Hershey's has since confirmed to Mashable that they're the real deal.

The frosting-flavored candy features crumbles of "colored cookies" and come wrapped in special polka-dotted foil. The catch: They'll be available nationwide starting mid-September, but only at Walmart.

Hershey's subtly teased the product launch on Instagram when the company celebrated its 109th birthday in July.

It’s #WorldChocolateDay and Hershey’s Kisses 109th birthday – that calls for a celebration!

A post shared by The Hershey Company (@hersheycompany) on

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