Versace is developing an amazingly beautiful apartment complex in London

High-end fashion labels have a very good idea of how profitable the real estate business can be. Fashion houses Gucci, Moschino, and Fendi have all had a hand at developing projects that revolve around the lucrative business. Versace has decided to play house as well. The Italian fashion mecca has announced a new partnership with Damac Properties to create a 50-story, 360 unit luxury apartment complex in London.

Gian Giacomo Ferraris, CEO of Versace says:

"Versace is synonymous with fashion and luxury and its participation in the real estate business provides the opportunity to fully experience the Versace lifestyle. In recent years, the private residential projects have become a strategic part of the Versace world. Today, thanks to the collaboration with DICO UK Property Holdings Ltd and DAMAC - a developer who we have worked with for many years and who shares our vision for the highest standards - we bring the ultimate expression of Versace's lifestyle to the very heart of London."

The apartment complex will include everything from studios to penthouses and every living space size in between. Every amenity, such as the indoor swimming pool and spa, the owners lounge, the rooftop garden, and the cinema will be designed by Versace Home.

New Versace apartment homes in London
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Versace is developing an amazingly beautiful apartment complex in London

Unique to AYKON Nine Elms in London, Versace interior design and styling raises the bar of luxury living in the capital.

Photo Credit: Multivu

AYKON Nine Elms, designed by architects Kohn Pedersen Fox Associates (KPF).

Photo Credit: Multivu

Luxury permeates every element of AYKON Nine Elms with Interiors by Versace Home.

Photo Credit: Multivu

The resident’s lounge at AYKON Nine Elms offers 360-degree views of London.

Photo Credit: Multivu

The indoor swimming pool at AYKON Nine Elms with unrivalled views of the city. 

Photo Credit: Multivu

Floor to ceiling windows take advantage of the expansive London views.

Photo Credit: Multivu


So if you're ever in need of a home in the London area and have an extra $1.1 million lying around, you'll definitely want to keep an eye out for its completion in 2020.

If you're into elaborate homes, take a tour of the most expensive one in the country:
America's Most Expensive Home

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