Tory Burch partners with Fitbit to develop exclusive collection

Fitness accessories are getting a fashionable facelift! Fitbit Inc., a leader in fitness technology, has enlisted the expertise of iconic women's fashion designer Tory Burch for the next great fusion of fashion and technology. The exciting partnership announced today at CES 2014 includes plans for Tory Burch to develop an exclusive collection of chic accessory wristbands and necklaces for Fitbit Flex.

Final designs for the Tory Burch for Fitbit accessories collection have not been released just yet, but Fitbit promises a collection that embodies the signature colors, prints and designs of Tory Burch fused with the No.1 ranking technology of Fitbit Flex. The line will include pendants, bracelets and wristbands designed to hold the Fitbit Flex tracker, making it a must-have accessory for any outfit. With Tory Burch at the helm, the Fitbit collection is sure to have enviable elegance as sketches reveal gold elements.

Expected to launch in Spring 2014, the Tory Burch for Fitbit accessories will work with Fitbit Flex trackers sold separately ($99). While Fitbit has not announced pricing just yet, the collection will be available at the brand's stores and website. Be the first to know more about this super-chic accessories by keeping up with Fitbit here.

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