Alexa Chung is the new face of Longchamp
Shot in St. Tropez by Max Vadanul, Chung's campaign goes hand-in-hand with a major milestone for the French brand: the 20th anniversary of its classic Le Pliage bag. Chung is following in the footsteps of another perennial "It" Brit who served as the face of Longchamp season after season, Kate Moss.
WWD revealed that Chung's campaign will include a short film that will debut during New York Fashion Week as well. We can't think of a better woman to star in this anniversary campaign: We doubt that Longchamp needs any help selling its timeless Le Pliage bags, but Chung has a proven record when it comes to making a handbag she promotes fly off the shelves. (Mulberry's Alexa, anyone?)
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