Lauren Bush Lauren and Rachel Roy Launch FEED India Totes
What if we told you that for $78 you not only would be able to purchase a hand-crafted designer bag, but also feed 100 school meals to children in India?
Pretty cool, right? Model, designer, and activist Lauren Bush Lauren launched FEED, a line of bags and small accessories, in 2007 to help combat world hunger. Lauren's latest collaboration is with Rachel Roy, on a project especially close to the half-Indian fashion designer's heart - FEED India.
We were lucky enough to sit down with Rachel and Lauren as they toasted the launch of the bags during an evening of shopping at Bloomingdales in New York City.
"To know that this will help 200,000 kids, when we're done selling the bags - it's kind of overwhelming to think about," Rachel said.
According to Lauren and Rachel, the partnership was a natural fit. Rachel's bohemian aesthetic fit perfectly with Lauren's vision for the bag, and Rachel even traveled to India to ensure the gorgeous, hand-crafted totes were 100% perfect.
"They're hand block printed, hand-woven, and the tassels are hand-made," Lauren said.
Lauren's foundation provided fair wages and insurance to the Indian workers who crafted the bags.
The philanthropic nature of the company is one of the main reasons Rachel sought out Lauren to begin their collaboration about a year ago, and why she's a fan of the bags in general.
"I use her (FEED) Guatemala bag whenever I travel, and I think it's a really nice way to let people know a little bit about me and about my spirit before I even open my mouth," Rachel said.
That, and a nice way to back to children and families in need all over the world. The FEED India bags are available for a limited time in two gorgeous prints. Purchase one here to help combat world hunger in style.