Bloomberg is smashing Obama's record for TV-ad spending

He launched his campaign by spending $35 million — or $3,000 every single minute — on television ads.

And former New York City Mayor Mike Bloomberg hasn’t slowed down. According to new data from Advertising Analytics — a firm that tracks ad spending — the Bloomberg campaign recently became the highest spending campaign in history.

And he did it all in less than three months.

Bloomberg passed the milestone a couple days back when he surpassed Barack Obama's 2012 spending record of $338.3 million on traditional media with $338.7 million in spending.

And as the week comes to an end, Bloomberg's TV and radio total spending sits at $364.3 million, according to the firm. In just the past week, Bloomberg’s television ads have aired 20,826 times.

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El precandidato presidencial Mike Bloomberg habla durante un evento de campaña en Hardywood Park Craft Brewery en Richmond, Virginia, el sábado 15 de febrero de 2020. (James H. Wallace/Richmond Times-Dispatch vía AP)
A Mike Bloomberg supporter holds up a sign as protesters gather outside Hardywood Park Craft Brewery, where Democratic presidential candidate Bloomberg was speaking during a campaign event at the brewery in Richmond, Va., Saturday, Feb. 15, 2020. (James H. Wallace/Richmond Times-Dispatch via AP)
Democratic presidential candidate and former New York City Mayor Michael Bloomberg is joined on stage by supporters during his campaign launch of "Mike for Black America," at the Buffalo Soldiers National Museum, Thursday, Feb. 13, 2020, in Houston. (AP Photo/David J. Phillip)
Democratic presidential candidate Mike Bloomberg speaks during a campaign event at Hardywood Park Craft Brewery in Richmond, Va., Saturday, Feb. 15, 2020. (James H. Wallace/Richmond Times-Dispatch via AP)
Democratic presidential candidate and former New York City Mayor Michael Bloomberg, right, is introduced by Houston Mayor Sylvester Turner during his campaign launch of "Mike for Black America," at the Buffalo Soldiers National Museum, Thursday, Feb. 13, 2020, in Houston. (AP Photo/David J. Phillip)
Democratic presidential candidate and former New York City Mayor Michael Bloomberg speaks during his campaign launch of "Mike for Black America," at the Buffalo Soldiers National Museum, Thursday, Feb. 13, 2020, in Houston. (AP Photo/David J. Phillip)
Democratic presidential candidate and former New York City Mayor Mike Bloomberg greets former North Carolina Gov. Beverly Purdue as he arrives to speak at a campaign event in Raleigh, N.C., Thursday, Feb. 13, 2020. (AP Photo/Gerald Herbert)
Democratic presidential candidate and former New York City Mayor Mike Bloomberg arrives to speak at a campaign event in Raleigh, N.C., Thursday, Feb. 13, 2020. (AP Photo/Gerald Herbert)
Mike Bloomberg 2020 election campaign logo, graphic element on white
Former North Carolina Gov. Beverly Purdue addresses the crowd before introducing Democratic presidential candidate and former New York City Mayor Mike Bloomberg to speak at a campaign event in Raleigh, N.C., Thursday, Feb. 13, 2020. (AP Photo/Gerald Herbert)
Democratic presidential candidate Michael Bloomberg speaks to a crowd at Footnote cafe in Winston Salem, N.C., Thursday, Feb. 13, 2020. This is the first day of early voting in North Carolina. (Walt Unks/The Winston-Salem Journal via AP)
Democratic presidential candidate Michael Bloomberg speaks to supporters during his visit in Greensboro, N.C., on Thursday, Feb. 13, 2020. (Khadejeh Nikouyeh/News & Record via AP)
People lineup outside of the Bessie Smith Cultural Center during a campaign rally for Democratic presidential candidate Mike Bloomberg Mike Bloomberg, Wednesday, Feb. 12, 2020 in Chattanooga, Tenn. (C.B. Schmelter/Chattanooga Times Free Press via AP)
Democratic presidential candidate and former New York City Mayor Michael Bloomberg, left, signs autographs as Rhode Island Gov. Gina Raimondo, right, joins him onstage at a campaign event Wednesday, Feb. 5, 2020, in Providence, R.I. (AP Photo/David Goldman)
Campaign worker Wendell McCoy hands out signs at a campaign event for Democratic presidential candidate and former New York City Mayor Michael Bloomberg, Wednesday, Feb. 5, 2020, in Providence, R.I. (AP Photo/David Goldman)
Democratic presidential candidate and former New York City Mayor Michael Bloomberg talks to supporters Tuesday, Feb. 4, 2020 in Detroit. (AP Photo/Carlos Osorio)
Democratic presidential candidate former New York City Mayor Michael Bloomberg addresses supporters during a campaign stop in Sacramento, Calif., Monday, Feb. 3, 2020. (AP Photo/Rich Pedroncelli)
Democratic presidential candidate former New York City Mayor Michael Bloomberg speaks to reporters after a campaign event, Monday, Jan. 27, 2020, in Burlington, Vt. (AP Photo/Mary Altaffer)
A supporter of Democratic presidential candidate former New York City Mayor Michael Bloomberg wears an "I Like Mike" button during a campaign event, Monday, Jan. 27, 2020, in Burlington, Vt. (AP Photo/Mary Altaffer)
Democratic presidential candidate former New York City Mayor Michael Bloomberg speaks during a campaign event, Monday, Jan. 27, 2020, in Burlington, Vt. (AP Photo/Mary Altaffer)
Democratic presidential candidate former New York City Mayor Michael Bloomberg, left, speaks to State Rep. Samuel Young, center, and State Rep. Daniel Noyes at Kestral Coffee Roasters, Monday, Jan. 27, 2020, in Burlington, Vt. (AP Photo/Mary Altaffer)
Democratic presidential candidate and former New York City Mayor Michael Bloomberg, left, with Portland, Maine Mayor Kate Snyder, center, greets a patron at Becky's Diner, Monday, Jan. 27, 2020, in Portland, Maine. (AP Photo/Robert F. Bukaty)
Democratic presidential candidate, former New York City Mayor Michael Bloomberg speaks at the ​U.S. Conference of Mayors' Winter Meeting, Wednesday, Jan. 22, 2020, in Washington. (AP Photo/Patrick Semansky)
Michael Bloomberg hablando en un acto en Tulsa, Oklahoma, el 19 de enero del 2020. Bloomberg se postuló a la nominación presidencial demócrata y realiza una campaña poco ortodoxa, ignorando a sus rivales en las primarias y apuntando todos sus cañones a Donald Trump. (AP Photo/Sue Ogrocki, File)
Democratic Presidential candidate Michael Bloomberg, left, talks with Rev. Robert Turner, right, during a service at the Vernon American Methodist Episcopal Church in Tulsa, Okla., Sunday, Jan. 19, 2020. (AP Photo/Sue Ogrocki)
Democratic presidential candidate Michael Bloomberg speaks to supporters Wednesday, Jan. 15, 2020 in New York. (AP Photo/Frank Franklin II)
Democratic presidential candidate Michael Bloomberg speaks to supporters Wednesday, Jan. 15, 2020, in New York. (AP Photo/Frank Franklin II)
Democratic Presidential candidate and former New York City Mayor Michael Bloomberg waits to speaks during a rally Friday, Jan. 10, 2020, in Atlanta. (AP Photo/John Bazemore)
Democratic presidential candidate and former New York Mayor Michael Bloomberg speaks with supporters at the Bounce Innovation Hub, Wednesday, Jan. 8, 2020, in Akron, Ohio. (AP Photo/Tony Dejak)
Democratic presidential candidate, former New York Mayor Michael Bloomberg, walks upstairs at a coffee shop in Richmond, Va., Tuesday, Jan. 7, 2020. (AP Photo/Steve Helber)
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The spending comes as the former New York Mayor has shown no signs of slowing down after a difficult debate performance on Wednesday where he was repeatedly roasted for his spending.

“Democrats take a huge risk if we just substitute one arrogant billionaire for another,” said Senator Elizabeth Warren on Wednesday night. Former South Bend Mayor Pete Buttigieg added that Bloomberg “thinks he can buy this election.”

“We are giving a voice to people who are saying we are sick and tired of billionaires like Mr. Bloomberg seeing huge expansions of their wealth while a half-a-million people sleep out on the street tonight,” was the input from Senator Bernie Sanders.

$4 million every single a day

Bloomberg launched his campaign just 89 days ago, meaning he’s spent over $4 million a day just on television and radio ads. The total averages out to about $47 spent every single second for just under three months.

A projection of Democratic presidential candidate Michael Bloomberg as he debates is shown at his campaign office in the Brooklyn borough of New York City, New York, U.S., February 19, 2020. Picture taken February 19, 2020. REUTERS/Caitlin Ochs

The money has been focused on the 14 states that will vote on March 3 but the money has extended far beyond the “Super Tuesday” states to include outreach in states that may not vote for months.

Bloomberg skipped the four early voting states of Iowa, New Hampshire, Nevada, and South Carolina and up until now, has largely had the rest of the nation to himself. That also began to change more this week. Advertising Analytics reported that Bernie Sanders is airing ads in California, North Carolina, Texas, and Massachusetts.

Bloomberg’s total is even higher when you consider digital advertising. He was also the top advertiser on digital ads this week, spending $14.5 million on Facebook and Google, according to the firm. He ran “60,100 creatives” on Facebook alone.

And Bloomberg has given his campaign even more money. According to Federal Election Commission reports filed Thursday, the multi-billionaire has given over $463 million to his campaign through Jan. 31. His campaign has used the money for a wide range of activities, not just television and radio ads.The campaign says it has opened more than 150 field offices and has hired more than 2,400 staff across the country. The campaign says it covers 43 states and territories, including every Super Tuesday state.

Ben Werschkul is a producer for Yahoo Finance in Washington, DC.

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