Sephora plans to open 100 new stores from Charlotte to Nashville as it ramps up its presence outside of the mall

  • Sephora is opening 100 new stores in North America in 2020.
  • These new stores will open in 75 different cities including Charlotte, San Jose, and Nashville.
  • Some of the new stores will be smaller in size and located closer to local neighborhoods rather than in malls. 
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Sephora announced Tuesday that it plans to open as many as 100 new stores across North America in 2020. 

The new location will open in 75 different cities including Charlotte, North Carolina; San Jose, California; and Nashville, Tennessee. 

"There's no doubt that there's a trend toward more local shopping destinations," Jeff Gaul, senior vice president of Real Estate and Store Development at Sephora, said in a statement to the press on Tuesday. "This year, clients can expect to see more Sephora stores not only in malls and high-traffic shopping centers, but also closer to home." 

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Sephora has more than 490 standalone stores in the US, many of which are located in malls, which have been badly hit by the retail apocalypse as anchor stores such as Sears and JCPenney's close and traffic to these shopping centers dries up.

A further 660 of Sephora's stores are shop-in-shops located in JCPenney department stores.

The new stores will also include a mix of smaller sized locations, at around 4,000 square feet, that will enable Sephora to have a presence in more local spots. 

Sephora is owned by French luxury conglomerate LVMH. In its recently reported 2019 annual results, the company said that Sephora had achieved "strong growth" during the year and that sales were particularly strong in the Middle East and Asia. 

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