Cholula is giving away a lifetime supply of hot sauce -- but there's a catch

Cholula wants to give one lucky fan a lifetime supply of hot sauce -- but in order to be eligible, you must be willing to pledge your allegiance to the brand in a major way. 

Ahead of National Hot Sauce Day, the popular brand is partnering with celebrity chef Aarón Sánchez, part-owner of Daredevil Tattoo in New York City, to launch the ultimate giveaway. On Wednesday, January 22, fans and daredevils alike will have the chance to receive one of five exclusive free tattoos inspired by Cholula. The brave souls who go through with getting the spicy ink will be entered in a contest for free Cholula for life.

"We are excited to kick off our new partnership with Aarón in such a permanent way," Maura Mottolese, CEO of The Cholula Food Company, said in a press release. "Together we have some of the most passionate fans in the world, and we're thrilled to show that we're just as committed to them."

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And if you don't live in New York, don't fret. The company is also offering one fan the opportunity to visit the Big Apple and meet Sánchez and the Daredevil team as well as get a new tattoo. All you have to do is comment on Cholula's “Cholula x Aaron Presents” Instagram post right now for your chance to win.

Take a look at these tattoos with touching backstories: 

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21 tattoos with beautiful backstories
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21 tattoos with beautiful backstories

Gabi

“I got this C tattooed for my pup Cookie. Cookie passed away December 2014. She was born on my birthday, and I like to think she was my soulmate.” 

Photo Credit: DAMON DAHLEN/HUFFINGTONPOST

Candy

“I didn’t get my first tattoo until I was 39, and a friend of mine designed it and did it for me. Since then, I’ve gotten two dozen basically.” 

Photo Credit: DAMON DAHLEN/HUFFINGTONPOST

Teela

“In high school one of my best friends and I decided to go to the same college. She gave me this bracelet on our first day. It had kind of a heart design on it. A few years later, she ended up passing away in a car accident.” 

Photo Credit: DAMON DAHLEN/HUFFINGTONPOST

Noah

“I got the ghost for my dad because I wanted to get something to memorialize him. He died about 10 years ago, and he was a goofball.” 

Photo Credit: DAMON DAHLEN/HUFFINGTONPOST

Emma

“It serves as a reminder to get up and make a difference every day.” 

Photo Credit: DAMON DAHLEN/HUFFINGTONPOST

Rudy

“I got this tattoo because I lost a bet with my friend.” 

Photo Credit: DAMON DAHLEN/HUFFINGTONPOST

Jeary

“What’s really significant about it is that we haven’t always been friends, we’ve just always been siblings. As we grew up and got older and developed an actual relationship and an intimate relationship, it kind of connected us and bonded us.” 

Photo Credit: DAMON DAHLEN/HUFFINGTONPOST

Claire

“She loved daisies. She carried daisies at her wedding to my dad, and we used to always get daisies from friends on the anniversary of her death. It makes me think of her to have a daisy on my arm.”

Photo Credit: DAMON DAHLEN/HUFFINGTONPOST

Emily

“I guess she’s kind of my higher power. She just represents everything that’s good in the world.” 

Photo Credit: DAMON DAHLEN/HUFFINGTONPOST

Maxx

“When I look in the mirror in the morning, when I get up and get out of the shower I’m just like ‘you need to be zen, you need to be good, you need to repeat good karma so good things can happen to you.’” 

Photo Credit: DAMON DAHLEN/HUFFINGTONPOST

Jenna

“It’s sort of a pet name my grandfather calls me, and it’s done in my grandmother’s handwriting. I frequently refer to them as my best friends so this seemed like the best way to commemorate them.” 

Photo Credit: DAMON DAHLEN/HUFFINGTONPOST

Priscilla

“Her name is Princes Butterfly and she was part of a book of princesses that I made. And she loves junk.” 

Photo Credit: DAMON DAHLEN/HUFFINGTONPOST

Yaz

“I have the words ‘be still’ in a script that I designed, just as a message to remind myself to be present and pay attention to what’s important.” 

Photo Credit: DAMON DAHLEN/HUFFINGTONPOST

Alexandra

“The surgery has changed me so much for the better, despite how hard those experiences were. This serves as a reminder to always push yourself to change, because it’s the only way you’re ever going to become the best version of yourself.” 

Photo Credit: DAMON DAHLEN/HUFFINGTONPOST

Jenavieve

“Intersectional feminism is the most important thing in my life.” 

Photo Credit: DAMON DAHLEN/HUFFINGTONPOST

Chanel

“I love both my tattoos because they are extremely customized because I drew them both.” 

Photo Credit: DAMON DAHLEN/HUFFINGTONPOST

Jamie

“When I was 13, I made a contract with my mom that I could get a Grateful Dead bear tattoo in honor of my dad who passed away ― when I turned 18. At the time it was the least scary Grateful Dead artwork I could find, so I picked the bear.”

Photo Credit: DAMON DAHLEN/HUFFINGTONPOST

Ji Sub

“Swallows are a big symbol for good luck in Korean culture so I decided to get that as my first tattoo.” 

Photo Credit: DAMON DAHLEN/HUFFINGTONPOST

Sam

“It was something I found in my teenage years and helped transform my world view, and the way that I see music and my obsession with music.” 

Photo Credit: DAMON DAHLEN/HUFFINGTONPOST

Katherine

“My tattoo is based on a drawing by Louise Bourgeois. She’s one of my favorite artists and one of my favorite human beings in general, and I’m very happy to walk around with a little piece of her on me at all times.” 

Photo Credit: DAMON DAHLEN/HUFFINGTONPOST

James Michael 

“This is a recreation of a Robert Mapplethorpe piece, a seminal queer artist who generated a lot of conversation surrounding obscenity laws and censorship in the ’80s.”

Photo Credit: DAMON DAHLEN/HUFFINGTONPOST

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