Black Friday may be long over, but big sales are running all the way through the holiday season with some brands creating their own namesake holidays to keep the excitement pumping.
One of these customer-coveted annual promotions is the Bath & Body Works discount holiday called Candle Day.
The store-favorite three-wick candles plummet in price, leaving many to stock up on dozens (yes, dozens) of the goodies to last them through the winter.
Candles have historically been priced at a cool $8.50 during Candle Day but many were livid this year to find out that prices had been raised to $9.50, sparking the beginning of the social media backlash:
Are we all just gonna let @bathbodyworks play us by overpricing these “sale” candles! Last year they were $8, this year $9.50????? Imma still buy them but damn im mad😤😒🤬 #candleday
But perhaps the biggest disappointment that came alongside the madness on December 7 was the unreliability of the Bath & Body Works website as thousands of customers faced issues with the site crashing and glitching:
#CandleDay uproar on Twitter
#CandleDay uproar on Twitter
If my card gets charged 3X because I keep trying to process this order Im going to be so pissed #bathandbodyworks #candleday
Didn’t plan ahead for the sale #candleday @bathbodyworks https://t.co/1pUBkzbpv2
I feel like I should get some freebies after all the stress of trying to check out online for an hour and a half @bathbodyworks. #candleday
Legit everyone trying to submit their orders for #CandleDay before the Bath & Body Works website crashes 😭😭 Every y… https://t.co/3N69MescJR
Website crashing, no gift bags to go with your purchases, an inability to accept your own promotional offers and co… https://t.co/EJxw9391ia
AFTER AN HOUR, I WAS FINALLY ABLE TO ORDER MY CANDLES #CandleDay https://t.co/F7h92JneZA
After an ENTIRE hour of hitting submit payment and it giving me an error message my order finally went through!!! I… https://t.co/0276CKiNPv
FUCKING FINALLY. It’s been like 2 plus hours but I finally checked tf out & only missed out on one scent I wanted… https://t.co/anfPM9qjw1
The Bath and Body Works website really has me using all of my coping mechanisms tonight... I’ve trained for this ..… https://t.co/3imDge7o6H
After 6 website crashes I gave up and just bought my candles at 4am #candleday https://t.co/oPXxb2I0p4
I’ve literally been trying to check out at @bathbodyworks for 35 min...their site keeps crashing....and then I get… https://t.co/xAZQfPUMGD
Me: just trying to give @bathbodyworks my money for candles on #candleday Bath and Body Works Website: https://t.co/9qLdhgW6j7
The Bath and Body Works website is legit not loading. #CandleDay ruining my life. https://t.co/Kp2y6I7n0n
Update: Took all day, me coming this 👌🏽 close to cussing @bathbodyworks out, & reaching out 3 different ways, but I… https://t.co/FrxvSdeYYG
This is me leaving the #bathandbodyworks website, b/c I refuse to stay up any later for a website that continues to… https://t.co/nZxJQhFb8G
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'If my card gets charged 3X because I keep trying to process this order Im going to be so pissed,' Twitter user @marinaniicole wrote.
'The Bath and Body Works website really has me using all of my coping mechanisms tonight,' joked another user @Deeyaaaas_World, 'I’ve trained for this ..…'
Long wait times, orders double and triple processing and incorrect confirmation emails were among the problems cited most frequently by customers.
On the bright side, at least online shoppers didn't have to face the separate horror that were the massive in-store lines formed by customers waiting to get into stores as soon as they opened: