Interbrand, a marketing consulting company, has released its ranking of the top global brands of 2019.
Marketing consulting company Interbrand has released its list of 2019's top global brands. The ranking revealed that for the second consecutive year, luxury and retail comprise the fastest growing sector — outpacing even technology — with an average growth rate of 11%.
In order to estimate a brand's valuation, Interbrand analyzes the financial performance or services of a brand, the role a brand has in purchase decisions, and a brand's competitive strength compared to other brands within its sector.
As result, the analysis found that the top nine luxury companies have a combined brand value of roughly $117.784 billion.
The top luxury brand in the world is Louis Vuitton, with a $32.223 billion brand valuation and 14% year-over-year growth. In addition, Gucci was noted as being the fastest growing luxury brand in the world, with a growth rate of 23%.
Keep reading to find out which brands dominated the luxury sector this past year.
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