Alert, alert! Marshalls launches online store

This is *not* a drill, budget shoppers. 

On Tuesday, the TJX company announced that Marshalls' online store, which was first teased back in February 2019, is finally live. Marshalls is the second of the three TJX companies to launch an e-commerce site: T.J. Maxx was the first and has steadily proved itself as a "growing part of the business." 

The exciting new e-commerce launch brings the Marshalls shopping experience to life by curating an ever-dynamic mix of merchandise, from home to beauty to footwear to apparel, all at the affordable prices the retailer has become known for.  

“We are thrilled to introduce Marshalls.com, which allows customers to shop Marshalls anytime,” said Mark DeOliveira, Executive Vice President, TJX Digital US.

“This site will feature a unique assortment of the brands and values that Marshalls is known for, and also offer customers the ability to shop through fun, interactive features and curations. We are excited for customers to experience the brand in this new way," he continued. 

Included in the launch on Tuesday are unique features to help shoppers curate their own wishlists, including "swipe to shop" on mobile that will allow customers to quickly view and sort product by swiping right for products they want to buy now or save for later. 

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9 most expensive shopping streets in America
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9 most expensive shopping streets in America

9. Walnut Street — Philadelphia

Like many other cities, Philadelphia has gotten a retail boost from e-commerce-based brands that have opened stores in major shopping areas. The rent on Walnut Street averages $125 per square foot a year. 

8. Newbury Street — Boston

Boston's famous shopping street also has stores from e-commerce-based brands, but it's famous in its own right. That's good enough to command $130 per square foot in rent per year.

7. Worth Avenue — Palm Beach

Palm Beach's pricey boutiques also have pricey rent. It costs an average of $145 a square foot per year to rent on the main street, Worth Avenue.

6. Penn Quarter — Washington, DC

Washington, DC's Penn Quarter is one of the most dynamic sectors of the city. Its rents are the highest too, costing $205 a square foot per year.

5. Lincoln Road — Miami

Miami's Lincoln Road pedestrian shopping area has the ability to attract a crowd. It also attracts renters with a going rate of $300 a square foot per year.

4. North Michigan Avenue — Chicago

Chicago has spruced up its famous North Michigan Avenue shopping district and given it a new coat of paint. Anchored by a redeveloped riverfront that features a new Apple Store, rents go for around $550 a square foot per year.

3. Union Square — San Francisco

San Francisco's retail rents are high like its residential rents. In third place, it would cost $700 per square foot a year to have a store in the famed shopping area of Union Square.

2. Rodeo Drive — Los Angeles

Rodeo Drive's iconic store cluster remains as relevant as ever, making it good for the second slot. It demands $875 a square foot per year.

1. Upper 5th Avenue — New York City

New York is still the top when it comes to retail rents. On Fifth Avenue, between 49th and 60th Streets, rents go for $3,000 a square foot per year.

Fifth Avenue is home to flagship stores of many international luxury and mid-tier brands. Its global prominence hasn't wavered in the storm of what's going on with retail.

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