Toys ‘R’ Us planning to reopen some stores: report

Geoffrey the Giraffe is coming back.

Richard Barry, CEO of Tru Kids Brands and former global chief merchandising officer at Toys "R" Us, is reportedly preparing to re-open some Toys "R" Us stores in the U.S. later this year.

“We’re definitely coming back in 2019. At minimum two stores. There’s more planned for 2020,” a source told CNN. The new stores will be smaller than Toys "R" Us’ old stores and “experiential.”

“We have significant interest about how to bring the brand back to the U.S.,” Barry told CNN Business earlier this year. “We’re working 24 hours a day, 7 days a week to bring it to life.”

Related: Toys ‘R’ Us Times Square flagship store 

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Toys R Us Times Square flagship store
Customers ride the ferries wheel at the Toys'R'Us Times Square flagship store December 24, 2015 in New York. The 110,000 square foot toy store is scheduled to close Dec 30, 2015 after the toy chain declined to renew its lease. AFP PHOTO/DON EMMERT / AFP / DON EMMERT (Photo credit should read DON EMMERT/AFP/Getty Images)
Customers ride the ferries wheel at the Toys'R'Us Times Square flagship store December 24, 2015 in New York. The 110,000 square foot toy store is scheduled to close Dec 30, 2015 after the toy chain declined to renew its lease. AFP PHOTO/DON EMMERT / AFP / DON EMMERT (Photo credit should read DON EMMERT/AFP/Getty Images)
Customers enter and exit the Toys'R'Us Times Square flagship store December 24, 2015 in New York. The 110,000 square foot toy store is scheduled to close Dec 30, 2015 after the toy chain declined to renew its lease. AFP PHOTO/DON EMMERT / AFP / DON EMMERT (Photo credit should read DON EMMERT/AFP/Getty Images)
Customers ride escalator at the Toys'R'Us Times Square flagship store December 24, 2015 in New York. The 110,000 square foot toy store is scheduled to close Dec 30, 2015 after the toy chain declined to renew its lease. AFP PHOTO/DON EMMERT / AFP / DON EMMERT (Photo credit should read DON EMMERT/AFP/Getty Images)
NEW YORK, NY - DECEMBER 13: General view of atmosphere At Toys'R'Us Times Square on December 13, 2013 in New York City. (Photo by Noam Galai/Getty Images)
Pedestrians walk past a Toys R Us Inc. store ahead of Black Friday in New York, U.S., on Thursday, Nov. 28, 2013. U.S. retailers will kick off holiday shopping earlier than ever this year as stores prepare to sell some discounted items at a loss in a battle for consumers. Photographer: Peter Foley/Bloomberg via Getty Images
NEW YORK, NY - NOVEMBER 28: Customers descend the escalator at the Toys'R'Us in Times Square on Thanksgiving day on November 28, 2013 in New York City. Black Friday shopping began early again this year with most major retailers opening their doors on Thanksgiving day. (Photo by Kena Betancur/Getty Images)
UNITED STATES - MAY 28: A sign marks the entrance to the Toys 'R' Us store in Times Square in New York, U.S., on Thursday, May 28, 2009. Toys 'R' Us Inc., the largest U.S. toy-store chain, acquired FAO Schwarz to take over the retailer's flagship Fifth Avenue store in New York and increase its market share. (Photo by Ramin Talaie/Bloomberg via Getty Images)
Toys R Us Times Square during New York City Scenes in New York, New York, United States. (Photo by M. Von Holden/FilmMagic)
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More than 700 Toys "R" Us locations closed in the U.S. last year, but the company has kept stores open abroad in Europe, Asia and India, with more overseas locations set to open this year.

“They’re considering opening two stores to begin with and then go from there. I hope they’re successful,” Isaac Larian, the billionaire toy executive behind Bratz dolls, said. “There is a need for an independent toy chain in the US, whether it’s Toys "R" Us or something else.”

Tru Kids Brands collaborated with Kroger during the 2018 holidays to set up “Geoffrey’s Toy Box” at over 600 locations of the grocery store chain. That promotion used the famous giraffe mascot.

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