The marketing research firm asked thousands of adults across the US to rate different brands based on favorability, trust, community impact, and how likely they would be to recommend the brand to others.
The 2019 study captures how consumer preferences vary by generation.
JD.com, a Chinese online retail giant, is growing extraordinarily fast — last year, the company didn't even hold a spot in the top 10 most valuable brands. In June, Google announced it would be investing $550 million in JD.com.
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6. CVS Health
Brand value: $20.6 billion
Percentage change from last year: -12%
Last year's rank: 6
CVS Health's value is down, but the company, which is in the midst of a merger with Aetna, recently reported same-store sales were up by 1.6%.
Brand value: $24.35 billion
Percentage change from last year: +1%
Last year's rank: 5
Ikea remains consistent with the almost the same value as last year. The brand was ranked fifth last year as well.
4. Home Depot
Brand value: $33.74 billion
Percentage change from last year: +12%
Last year's rank: 4
Home Depot holds onto the fouth spot from last year. Home Depot has 2,284 stores in North America, and appears to be the store of choice for millennials. In a Bank of America survey of 1,000 millennials, reported by US News, 64% said Home Depot was their top choice for home-improvement shopping.
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Brand value: $54.92 billion
Percentage change from last year: +58%
Last year's rank: 3
The Chinese company Alibaba.com is ranked in the same spot as last year, but the e-commerce giants value is up nearly 60%.
Brand value: $61.48 billion
Percentage change from last year: -1%
Last year's rank: 2
While Walmart defends the number two ranking, its value remains roughly the same as last year.
Brand value: $150.81 billion
Percentage change from last year: +42%
Last year's rank: 3
Up 47% from its 2017 value, Amazon is the largest online business by market capitalization and revenue. Beyond being an online retailer, it produces cloud infrastructure and electronics and is present in music and video streaming. In addition, the 2017 $13.7 billion Whole Foods acquisition took Amazon from the digital to the physical realm.