McDonald's is killing its heavily hyped fancy burger lineup 2 years after launch
- McDonald's is booting its Signature Crafted Recipes burgers and sandwiches from the menu.
- The fast-food giant plans to phase out the artisanal line-up by June 5.
- Leaked documents indicate that McDonald's plans to focus more on its rebooted quarter pounder selections.
- Visit Business Insider's homepage for more stories.
According to internal photos leaked to Business Insider, the chain plans to "phase out" the line of menu items before June 5.
That means that fans of options like the mushroom and swiss burger and the bacon smokehouse buttermilk crispy chicken sandwich are out of luck. The documents revealed that McDonald's is looking to "reduce the number of products in restaurants." This phase-out will allow the chain's kitchens to drop ingredients like Swiss cheese, white cheddar cheese, and garlic herb mushrooms.
The leaked memo advised employees to offer customers looking for Signature Crafted meals alternative items, like the quarter pounder bacon meal. Last year, McDonald's announced that it had overhauled its quarter pounder line-up, introducing patties made from fresh, rather than frozen, beef.
But this isn't the only change in store for McDonald's menu. Earlier this month, the fast-food giant also announced that it intended to switch up its late-night selections as well, Business Insider reported.
McDonald's confirmed the Signature Crafted news in a statement, noting that the company planned to pivot to its revamped quarter pounder line-up.
"Our customers have said they love our fresh beef. With our new Quarter Pounder Deluxe and Quarter Pounder Bacon, we've introduced even more ways to enjoy the classic burger toppings they know and love, now on the fresh beef Quarter Pound patty. Based on their feedback, we'll move away from the Signature Crafted Recipes line on our national menu. Our fresh new Quarter Pounder lineup brings customers more of the craveable, customizable and delicious tastes they love."
- The breakfast wars are heating up as chains like Panera and Burger King double down. Here's why executives say it is becoming the most important meal of the day.
- Carl's Jr. will become the first major fast-food chain to debut a cannabis-infused burger
- Inspire Brands CEO reveals his plans for Buffalo Wild Wings' comeback, Sonic's expansion, and more acquisitions