Walmart employs subtle strategies to encourage shoppers to spend more money.
Most retailers use layout, signage, and other tactics to get people in the mood for shopping.
From baking bread to boosting the store mobile app, check out these sneaky approaches.
Walmart has a few tricks up its sleeve when it comes to getting consumers to spend more.
In that way, the retail behemoth is like most other national chains. From Costco's famous "treasure hunt" layout to Bullseye's Playground at Target , most retailers are eager to tempt customers to spend more.
24/7 Wall St. identifies Walmart's "consistent" rollback and pricing signage as a savvy tactic. Because shoppers can easily identify what's on sale, they're more drawn to buy those items on impulse. After all, who wants to miss a bargain?
Walmart supercenters are notoriously massive. 24/7 Wall St. reported that this very fact can force shoppers to wander around the store in order to find products on their list, and thus "look at other items they had no intention of buying."
Like most chain retailers, Walmart stocks up on "impulse" buys like candy, tabloids, and toys by the registers, according to 24/7 Wall St. These small temptations are designed to get shoppers to pick up one last thing before paying for their purchases.
To court consumers who want to avoid trudging around the store, Walmart has set up a pick-up service. This store pick-up program could entice customers to buy even more products, since they won't be the ones who have to lug the items around in a cart.
An effective returns policy can tempt shoppers into making bigger, riskier purchases, as they can rest assured that their money will be refunded if things don't work out. The Krazy Coupon Lady blog recently published a note on how Walmart's mobile express returns policy can help you skip the line at the store's return desk.