Bloomingdale’s apologizes over ‘fake news’ t-shirt, pulls it from stores

Department store giant Bloomingdale’s apologized on Monday after a customer flagged a “fake news” t-shirt in one of its stores.

“Thank you for bringing this to our attention and we apologize for any offense we may have caused,” the company said in a statement posted to Twitter. “We take this feedback very seriously and are working quickly to remove this t-shirt. Again, thank you for taking the time to alert us.”

The shirt was first identified by Allison Kaden, a journalist at New York City’s CW affiliate PIX11, who chided the company in a tweet that went viral. 

Hey @Bloomingdales,” she said “This isn’t funny or fashionable. It further delegitimizes hard working journalists who bring REAL news to their communties [sic].”

The apology generated a storm of angry comments from some conservative commentators, who mocked the company for bowing to social media pressure as well as from liberals who insisted the apology didn’t go far enough. 

“Hi, @bloomingdales. Apologizing ‘for any offense we may have caused’ is not a sincere apology,” Baltimore Sun reporter Pamela Wood said. “This is not about journalists’ hurt feelings. This is about damage done to our democracy when your brand joins in perpetuating and celebrating the idea of ‘fake news.’ Please try again.” 

RELATED: Take a look at every retailer that filed for bankruptcy in 2018: 

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Every retailer who filed for bankruptcy in 2018

A'gaci

Women's apparel and accessories retailer A'Gaci filed for Chapter 11 bankruptcy in January. 

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Kiko USA

Cosmetics retailer Kiko USA Inc filed for Chapter 11 bankruptcy protection in January.

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Tops Markets

Tops Markets operates 174 supermarkets — called Tops Friendly Markets. The company filed for bankruptcy protection in February.

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The Bon-Ton Stores

The Bon-Ton Stores owns multiple department store chains including Bon-Ton, Bergner's, Boston Store, Carson's, Elder-Beerman, Herberger's, and Younkers. The company filed for bankruptcy in February.

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Remington Outdoor

Remington filed for Chapter 11 bankruptcy protection in March.

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The Walking Company

The shoe seller The Walking Company, which operates 208 stores in the US, filed for Chapter 11 bankruptcy protection in March.

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Claire's

The jewelry chain Claire's filed for bankruptcy in March.

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Southeastern Grocers

Southeastern Grocers, the parent company of the grocery chains Winn-Dixie, Harveys and Bi-Lo, filed for Chapter 11 bankruptcy protection in March.

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Nine West

Nine West Holdings filed for bankruptcy in April.

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Bertucci's

Italian casual-dining chain Bertucci's filed for Chapter 11 bankruptcy protection in April.

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Rockport

The footwear brand filed for Chapter 11 bankruptcy protection in May.

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National Stores

The owner of the Fallas chain of discount stores filed for bankruptcy in August.

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Brookstone

Brookstone filed for Chapter 11 bankruptcy protection in August.

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Samuels Jewelers

Samuels Jewelers filed for Chapter 11 with an agreement for bankruptcy financing in August.

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Toys R Us

Toys R Us filed for bankruptcy in September.

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Mattress Firm

Mattress Firm filed for bankruptcy in October.

Photo credit: PA

Sears

Sears filed for bankruptcy in October.

Photo credit: PA

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“Years from now we’ll all either be in gulags or this will have been diagnosed as a mental disorder,” countered Rubin Report host Dave Rubin.

Regardless, the Bloomingdale’s shirt is only the latest example of clothing pulled off the rack after online outrage.

This month alone, Gucci was forced to pull a turtleneck sweater and apologize after critics said its design resembled blackface. Katy Perry’s shoe label was also forced to yank two designs over accusations that they too resembled blackface, according to TMZ. And in January, H&M apologized for using a young African-American boy to model its “Coolest Monkey in the Jungle” hoodie.

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