Pepsi is copying the craft-beer industry's playbook with 'Nitro Pepsi'

  • Pepsi is launching Nitro Pepsi, the first-ever nitrogen-infused soft drink, the company said Thursday.
  • Nitro Pepsi is creamier and smoother than regular Pepsi, with a "velvety, cascading foam," the company said.
  • Pepsi said it plans to start sampling the beverage at Super Bowl LIII in Atlanta.

Pepsi is launching a new nitrogen-infused soft drink called Nitro Pepsi, the company announced Thursday.

Nitro Pepsi is creamier and smoother than regular Pepsi with a "velvety, cascading foam," the company said. It will come in two flavors: signature cola and vanilla.

The new drink is the first-ever nitrogen-infused cola beverage, according to Pepsi.

Nitrogen-infused beverages have been growing in popularity among craft beer and coffee drinkers, but the trend has yet to hit the soda market. 

RELATED: Take a look at the most searched food trends in 2018:

Most searched food trends in 2018
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Most searched food trends in 2018

Gochujang sauce

Korean food and flavors were on the rise in 2018. "We have seen a rise in pickling, fermenting, and fire-roasting in the culinary world, thanks in part to newfound Western interest in ancient cooking techniques. Gochujang hits on all three pillars, and its exotic flavor is appealing to adventurous eaters," wrote The Daily Meal

Keto brownies

The Ketogenic diet was the the most searched diet in 2018, so it's no surprise people were also looking for ways to still eat their favorite treats. 

Keto chili

For the most part, keto chili is the same as regular chili, but without the beans.

Keto cookies

Keto cookies typically use almond or coconut flour and olive oil or coconut oil to achieve their low-carb, high-fat status. 

Necco Wafers

Necco closed its factory in July after being bought out by an investment company at a bankruptcy auction in May, and people were freaking out. Then in September, the Toledo Blade reported that an Ohio candy company who also produces Dum Dum lollipops and candy canes purchased Necco and hopes to reintroduce the brand in 2020. 

See? Everything will be OK. 

Keto cheesecake

While most diets don't allow for dessert, the keto diet encourages a high (healthy) fat diet. Hence, the uptick in desserts "made healthy." 

Keto Pancakes

Keto pancakes are made with almond flour and strive to omit any and all sugar, so no maple syrup for the keto-dieters. 

CBD Gummies

Cannabidiol, also known as CBD, is derived from the Cannabis plant (yes, weed). But unlike THC, it won't get you high. CBD is said to provide a sense of calm and relaxation, and help with some medical issues like epilepsy. It's legal in many U.S.states

Romaine Lettuce

Romaine lettuce was recalled and blacklisted by the Center for Disease Control multiple times in 2018 thanks to widespread E.Coli outbreaks. U.S. Consumers were advised not to eat it, while retailers and restaurants were advised not to sell it. 

Unicorn Cake

The Unicorn Cake trend actually dates back to 2016, when posting colorful foods to Instagram first took off. 



"We couldn't be more excited about how far we have come with the development of 'Nitro Pepsi,'" said Todd Kaplan, vice president of marketing for Pepsi. "With the creation of the world's first ever nitro-infused cola, we will be able to introduce a creamier, smoother product, reimagining cola in a way that only Pepsi can, to a whole new set of consumers.”

Read more: Pepsi shoots down rumors that it is considering cannabis following a report that Coca-Cola is eyeing CBD-infused beverages

Pepsi said it plans to start sampling the beverage at Super Bowl LIII in Atlanta.

The company didn't reveal any further details on when Nitro Pepsi would be officially launched. The company said more details would become available in the near future. 

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