Kraft is opening a pop-up grocery store in D.C. for furloughed federal workers
The government shutdown is in its 25th day, making it the longest in U.S. history, and 800,000 federal workers have been furloughed or forced to work without pay. As the shutdown drudges on, many workers are left scrambling to make ends meat while also providing for their families.
Kraft, however, wants to help those in need with its latest initiative.
The company announced this week that it is opening a pop-up grocery store in Washington D.C. on January 16 to support federal workers impacted by the ongoing government shutdown. 'Kraft Now Pay Later' will be located at 1287 4th Street NE, two blocks from Union Market and will offer staples like Kraft Mac & Cheese, Kraft Natural Cheese, Kraft Singles, Kraft Salad Dressings, Kraft Mayo and Kraft BBQ.
“During the government shutdown, parents should not have to worry about putting dinner on the table because they aren’t receiving a paycheck,” Sergio Eleuterio, head of marketing for Kraft, said in the company's official press release. “Kraft stands for families and we want to support the families who have built our brands. This store is one way we can help those affected get the grocery staples they need. And we celebrate all who are doing their part to help.”
Federal workers with official government IDs will have access to the grocery store and all of the products at no cost to them. The company's only caveat is for workers to pay it forward by donating to their charity of choice or someone in need once they are able to do so.
Kraft's pop-up shop will remain open until January 20.
For more information on Kraft's latest project and a full list of other supporting locations in D.C. and surrounding areas click here.