Chipotle is trying to win over paleo, Whole30, and keto dieters with new menu items

  • Chipotle is rolling out new menu items aimed at paleo, Whole30, and keto dieters. 
  • On Wednesday, Chipotle announced it is launching a line of "Lifestyle Bowls" available through the chain's website and app. 
  • Options include the Whole30 Salad Bowl, Paleo Salad Bowl, Keto Salad Bowl, and Double Protein Bowl. 

Chipotle is trying to become the go-to chain for people dieting in the new year. 

On Wednesday, the chain announced it is launching a new line of "Lifestyle Bowls," which fit different buzzy dieting trends. The line includes a Paleo Salad Bowl, Keto Salad Bowl, Whole30 Salad Bowl and Double Protein Bowl. 

The bowls are made up of ingredients already available at Chipotle. Here's the breakdown: 

  • Whole30 Salad Bowl: Carnitas, romaine lettuce, fajita veggies, tomato salsa, and guacamole 
  • Paleo Salad Bowl: Barbacoa, romaine lettuce, fajita veggies, green salsa, and guacamole
  • Keto Salad Bowl: Carnitas, romaine lettuce,  red salsa, cheese, and guacamole
  • Double Protein Bowl: Full-portion chicken, full-portion steak, white rice, black beans, red salsa, romaine lettuce, and sour cream

While the combinations can be constructed in-store, Chipotle is only offering the menu items as options that can be selected online and via the chain's mobile app. 

"We've watched guests custom create lifestyle-specific bowls when ordering in our restaurants, so it made sense to offer delicious options via our online channels that help people easily order bowls with real ingredients that help them stick to their wellness goals," Chris Brandt, chief marketing officer at Chipotle, said in a statement. 

Chipotle has made a number of changes as the chain has tried to regain momentum following a sales slump sparked by E. coli outbreaks roughly three years ago. 

In March, Brian Niccol took the helm as Chipotle's CEO, taking the title from founder Steve Ells, who remains the company's executive chairman. The chain has been testing new menu items, and the company moved its corporate headquarters from Denver, Colorado, to Newport Beach, California. 

SEE ALSO: Chipotle is copying Starbucks with its new strategy to boost sales

Read Full Story