Diageo to sell limited-edition 'Game of Thrones' whisky collection
HBO's final season of 'Game of Thrones' doesn't premiere until April 2019 -- but Diageo is keeping the momentum going with its latest collection of limited-edition scotch whiskies inspired by the critically-acclaimed show.
The collection features a White Walker blend, named after the White Walker characters in the show, and eight single malt scotches. Seven of the scotches are each paired to one of the Houses of Westeros, and the eighth represents the Night's Watch. The seven bottles boasts special packaging to coincide with each sigil of its respective house: a silver trout for House Tully, a three-headed dragon for House Targaryen, a kraken for House Greyjoy, a lion for House Lannister, a direwolf for House Stark, a crowned black stag for House Baratheon and a golden rose for House Tyrell. The White Walker blend's design is an icy white and blue label and is intended to be served directly from the freezer. When put in the freezer, the bottle reveals a chilling display. In contrast, the Night's Watch's black bottle is an ode to the army of men who guard the Wall.
Not only does every bottle in the collection have a unique label, but they all offer a distinct taste and experience as well.
Take a look at limited-edition bottles in the slideshow below:
"This collection of whiskies is incredibly special and unlike anything we have ever done before in terms of the scale and creativity of the offerings. The White Walker blend is completely unique, and the eight scotches offered in the Single Malts Collection are entirely new to the U.S.," says Dan Sanborn, senior vice president of culture & partnerships at Diageo. "What we are most proud of though is the level of detail and depth of connection between the whiskies and the show itself and this was all brought to life through a true collaborative process with HBO and our expert teams at our distilleries and even our lead archivist in Scotland."
Much like the world of Westeros, each of the eight pairings for the limited-edition collection offers eclectic, one-of-a-kind notes. The amount of time and effort put into every pairing from the selected distilleries in Scotland sets the collection apart from its competition. Sanborn added that Diageo worked very closely with HBO to make sure the connection between the single malts and respective Houses was 'rich and natural.'
Sanborn also notes the historic significance of the collection. The executive's favorite pairing, Cardhu Gold Reserve with House Targaryen, happens to be from the Cardhu distillery which was pioneered by two women during the 1800's. According to Sanborn, the collaboration "celebrates fierce female leadership and a fiery spirit, like that of Daenerys Targaryen."
While winter may not be coming until 2019, this limited-edition collection can hold you over for the time being.
All of the 'Game of Thrones' Scotch Whisky collection is available nationwide wherever fine spirits are sold until supplies last in the U.S.