Where Toys 'R' Us 'loyalists' are shopping now

The 2018 holiday shopping season started off with a record-setting Black Friday. And despite the recent pullback in stocks, retail experts are generally predicting a great December for shopping. The National Retail Federation forecasts overall U.S. holiday season spend to go up by 4.3% to 4.8%.

But it will be a holiday season without Toys ‘R’ Us, after the toy chain liquidated all 800 stores and cut 30,000 jobs.

Foursquare, the location tech company, conducted a study of shoppers who visited Toys ‘R’ Us at least three times in 2017, labeling those “loyalist” shoppers. (28% of Toys ‘R’ Us shoppers overall are high loyalty.) Foursquare then looked at which stores those people visited in Q3 of this year, after the closure of Toys ‘R’ Us. (Foursquare pulls this data from its own app and partner apps.)

RELATED: Every retailer who filed for bankruptcy in 2018

17 PHOTOS
Every retailer who filed for bankruptcy in 2018
See Gallery
Every retailer who filed for bankruptcy in 2018

A'gaci

Women's apparel and accessories retailer A'Gaci filed for Chapter 11 bankruptcy in January. 

Photo credit: Getty

Kiko USA

Cosmetics retailer Kiko USA Inc filed for Chapter 11 bankruptcy protection in January.

Photo credit: Getty

Tops Markets

Tops Markets operates 174 supermarkets — called Tops Friendly Markets. The company filed for bankruptcy protection in February.

Photo credit: Getty

The Bon-Ton Stores

The Bon-Ton Stores owns multiple department store chains including Bon-Ton, Bergner's, Boston Store, Carson's, Elder-Beerman, Herberger's, and Younkers. The company filed for bankruptcy in February.

Photo credit: Getty

Remington Outdoor

Remington filed for Chapter 11 bankruptcy protection in March.

Photo credit: Getty

The Walking Company

The shoe seller The Walking Company, which operates 208 stores in the US, filed for Chapter 11 bankruptcy protection in March.

Photo credit: Getty

Claire's

The jewelry chain Claire's filed for bankruptcy in March.

Photo credit: Getty

Southeastern Grocers

Southeastern Grocers, the parent company of the grocery chains Winn-Dixie, Harveys and Bi-Lo, filed for Chapter 11 bankruptcy protection in March.

Photo credit: AOL

Nine West

Nine West Holdings filed for bankruptcy in April.

Photo credit: Getty

Bertucci's

Italian casual-dining chain Bertucci's filed for Chapter 11 bankruptcy protection in April.

Photo credit: AOL

Rockport

The footwear brand filed for Chapter 11 bankruptcy protection in May.

Photo credit: Getty

National Stores

The owner of the Fallas chain of discount stores filed for bankruptcy in August.

Photo credit: Facebook

Brookstone

Brookstone filed for Chapter 11 bankruptcy protection in August.

Photo credit: Getty

Samuels Jewelers

Samuels Jewelers filed for Chapter 11 with an agreement for bankruptcy financing in August.

Photo credit: Facebook

Toys R Us

Toys R Us filed for bankruptcy in September.

Photo credit: Getty

Mattress Firm

Mattress Firm filed for bankruptcy in October.

Photo credit: PA

Sears

Sears filed for bankruptcy in October.

Photo credit: PA

HIDE CAPTION
SHOW CAPTION
of
SEE ALL
BACK TO SLIDE

Walmart, Target, Dollar Tree see lift

Foursquare found that Walmart and Target picked up the largest share of Toys ‘R’ Us “loyalist” foot traffic: Walmart up 3.2% and Target up 2.5%. Dollar Tree and Walgreens also saw a bump.

Of course, those findings are no surprise: Target and Walmart are the chains everyone knew would benefit in the absence of Toys ‘R’ Us. As Foursquare editor-at-large Sarah Spagnolo said on Yahoo Finance’s live Morning Meeting show, Target especially has been “doubling down on toys, no surprise.” And Isaac Larian, CEO of private toy-seller MGA Entertainment, said on Yahoo Finance’s Midday Movers live show last month, “I think Amazon and Target are going to really get a lion’s share of that business, because they’re poised to do so.”  

But one of the chains to benefit is a bit more of a surprise: GameStop.

A ‘meaningful increase’ for GameStop

GameStop, the video game shop, saw a 0.4% bump in foot traffic from the Toys ‘R’ Us “loyalists” after the disappearance of Toys ‘R’ Us.

That figure may look small, but it’s double the share Foursquare had of Toys ‘R’ Us shoppers in the past. It’s a “meaningful increase,” Foursquare’s Spagnolo says, for a smaller company with a $1.38 billion market cap.

Spagnolo calls the GameStop bump “the surprising, most meaningful change” Foursquare saw in its study. And in a blog post, Foursquare calls GameStop the “underdog winner this holiday season.”

Daniel Roberts is a senior writer at Yahoo Finance. He hosts the live show Morning Meeting and the podcast Sportsbook. Follow him on Twitter at @readDanwrite.
 

Read more:

Nike store foot traffic spiked 17% after Kaepernick campaign

Amazon is America’s favorite company, survey finds

Nashville is surprise third-place winner in Amazon HQ2 choice

NYC store owner: ‘Amazon is a monster’ that will ‘destroy swaths of the country’

Why Tencent has struggled in 2018

 

Read Full Story