Why Cyber Monday will bring more customers into physical stores

Cyber Monday has a track record of being the biggest online shopping day of the year and analysts expect this year's shopping holiday will be one for the record books.

More than 75 million people will be taking advantage of online deals on Cyber Monday, according to the National Retail Federation. With a healthy economy and net incomes up, shoppers are expected to drop $7.9 billion on Monday, according to a forecast from Adobe Digital Insights.

However, while Cyber Monday is all about buying online, it may actually bring more shoppers into brick-and-mortar stores this year, said Taylor Schreiner, director of Adobe Digital Insights.

RELATED: 27 best Cyber Monday deals at Target

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27 best Cyber Monday deals at Target
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27 best Cyber Monday deals at Target

15% OFF ALMOST EVERYTHING

Availability: Nov. 26

It's rare for big-box stores to discount just about everything, but Target bucks that trend with a sweet 15 percent discount on most items across Target.com on Cyber Monday. There are some exclusions, including popular brands like Apple, Lego, and Fitbit. 

BOGO 60% OFF CLOTHING AND ACCESSORIES

Availability: Nov. 25-26
This buy-one, get-one-60-percent-off deal on apparel and accessories kicks in on Nov. 25, but the site-wide discount takes an extra 15 percent off on Cyber Monday. Hundreds of thousands of items for women, men, and kids will be deeply discounted on Target.com.

ELEMENT 50" 4K SMART TV

Sale Price: $250 | Buy it 
Reg Price: $350 ($100 savings) 
Availability: Nov. 25-Dec. 1 
Here’s an ultra-high-definition TV at a price you can’t afford to ignore. The crystal-clear picture is enhanced by Dolby Digital audio, and built-in wireless makes streaming all your favorite shows easy.

BUY IT

DYSON V8 ABSOLUTE CORD-FREE VACUUM

Sale Price: $350 | Buy it 
Reg. Price: $500 ($150 savings) 
Availability: Nov. 25-Dec. 1 
This super-lightweight vacuum sucks up dirt and allergens without releasing any back into the air. It works on carpets, hard floors, and hardwood, and runs for 40 minutes on a charge — long enough to cover an entire home.

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SWAGTRON METRO HOVERBOARD WITH LED LIGHTS

Sale Price: $150 |Buy it 
Reg. Price: $230 ($80 savings) 
Availability: Nov. 25-Dec. 1 
This sleek hoverboard can ride close to 5 miles before charging. LED wheels will turn heads, while auto-balancing startup makes it easy even for beginners to hop on. Top speed is 7 mph.

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GRACO DUETCONNECT LX SWING AND BOUNCER

Sale Price: $100 | Buy it 
Reg. Price: $150 ($50 savings) 
Availability: Nov. 25-Dec. 1 
Soothe and calm babies with this cozy swing with six speeds and two vibration strengths. It also plays 10 melodies and five nature sounds.

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KIDKRAFT DOLLHOUSE OR KITCHEN

Sale Price: 15% off | Buy it 
Availability: Nov. 25-Dec. 1 
Outfit the playroom with one of KidKraft’s kitchens or dollhouses, which are made to last, with detailed design and sturdy wood construction.

PHILIPS ANALOG 4 QT. AIR FRYER

Sale Price: $99 | Buy it 
Reg Price: $199 ($100 savings) 
Availability: Nov. 25-Dec. 1 
Air fryers rival Instant Pots as the hot appliances this year, and $100 off makes this purchase a little easier to swallow. This model comes with a 30-minute timer and automatic shut-off.

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KEURIG K200 SINGLE-SERVE COFFEE MAKER

Sale Price: $80 | Buy it 
Reg Price: $120 ($40 savings) 
Availability: Nov. 25-Dec. 1 
If the coffee lover in your life needs a more convenient way to get their fix, the Keurig K200 is a good bet. Brew just one cup, or a carafe up to 30 ounces, with an easy-to-use digital display. The water reservoir holds up to 40 ounces, for more brewing and less refilling.

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LEGO UNIKITTY UNIKINGDOM FAIRGOUND FUN

Sale Price: $28 | Buy it 
Reg Price: $40 ($12 savings) 
Availability: Nov. 25-Dec. 1 
“Unikitty” fans will love this 515-piece Lego set with five buildable figures, a working roller coaster, a spinning chair ride, bumper cars, refreshment stands, and tons of cute accessories.

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ORAL-B PRO 1000 ELECTRIC TOOTHBRUSH

Sale Price: $35 | Buy it 
Reg Price: $50 ($15 savings) 
Availability: Nov. 25-Dec. 1 
It's time to upgrade from a manual toothbrush to the basic but effective Oral-B Pro 1000, which has a pressure sensor and a timer that helps you brush each area equally.

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ECOVACS DEEBOT 900 ROBOTIC VACUUM

Sale Price:$300 | Buy it 
Reg Price: $400 ($100 savings) 
Availability: Nov. 25-Dec. 1 
Kick your feet up and relax while this robotic vacuum does the work. Features include virtual boundaries, easy scheduling, and focused cleaning. Control it with your voice using Amazon's Alexa or Google Assistant.

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OUR GENERATION BEACH BUNDLE

Sale Price: $90 | Buy it 
Reg Price: $190 ($100 savings) 
Availability: Nov. 25-Dec. 1 
This doll set has 44 pieces of fun, including two 18-inch dolls, a 4x4 vehicle, a boogie board, a beach chair, and sand toys. The 4x4 even has Bluetooth, so the dolls can rock out to your favorite tunes. Accessories are compatible with American Girl dolls.

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NERF N-STRIKE MEGA MASTODON BLASTER

Sale Price:$40 | Buy it 
Reg Price:$80 ($40 savings) 
Availability: Nov. 25-Dec. 1 
Fire foam darts up to 100 feet with this hefty blaster. It includes a 24-dart revolving drum for more shooting and less reloading. A shoulder strap makes for easier battles.

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FITBIT ALTA HR

Sale Price: $80 | Buy it 
Reg Price: $130 ($50 savings) 
Availability: Nov. 25-Dec. 1 
The Fitbit Alta is a sleek alternative to more utilitarian-looking fitness trackers. But it's not all looks: You get heart-rate monitoring; a tap-to-activate display with call, text, and calendar alerts; automatic exercise and sleep tracking; movement reminders; and impressive seven-day battery life.

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VIZIO 70" ULTRA-HD SMART TV

Sale Price: $750 | Buy it 
Reg Price: $1,050 ($300 savings) 
Availability: Nov. 25-26 
If you just have to go big with your new TV, here's a great deal. This 70-inch TV boasts a gorgeous 4K ultra-HD display, built-in Google Chromecast that works with Alexa and Google Assistant, easy wireless streaming, and a dozen local dimming zones that ensure you always see what you're supposed to see.

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HP 14" TOUCHSCREEN CHROMEBOOK

Sale Price: $180 | Buy it 
Reg Price: $280 ($100 savings) 
Availability: Nov. 25-Dec. 1 
Work or play with this lightweight 14-inch Chromebook that boasts an integrated touchscreen. Battery life stretches up to 11.5 hours, and you get 16GB of integrated storage. Not enough? Store up to 100GB using two years of Google Drive access.

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HP OFFICEJET 3830 WIRELESS PRINTER

Sale Price:$40 | Buy it 
Reg Price: $80 ($40 savings) 
Availability: Nov. 25-Dec. 1 
Print, scan, copy, and fax using this compact printer with a 2.2-inch display. Built-in wireless makes it easy to print whatever you need from your phone, tablet, or laptop.

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BLACK & DECKER WET-DRY HAND VACUUM

Sale Price: $25 | Buy it 
Reg Price: $50 ($25 savings) 
Availability: Nov. 25-Dec. 1 
Even wet messes are no match for this compact hand vacuum, which can suck up 8 ounces of liquid plus the usual dry debris and grime. The bagless dirt bowl is easy to empty and clean, and a wall mount makes the vacuum easy to store and charge. A squeegee, crevice tool, and brush tool are included.

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DYSON BALL ANIMAL 2 UPRIGHT VACUUM

Sale Price: $300 | Buy it 
Reg Price: $500 ($200 savings) 
Availability: Nov. 25-Dec. 1 
Show pet hair you mean business with this Dyson, which features a tangle-free turbine to better trap and remove pet hair, as well as whole-machine HEPA filtration to keep that dust and dander on lockdown. The cleaner head automatically adjusts between hard floors and carpet.

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NESPRESSO INISSIA TITAN BUNDLE BY BREVILLE

Sale Price:$100 | Buy it 
Reg Price: $200 ($100 savings) 
Availability: Nov. 25-Dec. 1 
Get your morning jolt with this sleek, compact little espresso machine, which preheats in just 25 seconds. It includes a milk frother for hot or cold lattes and cappuccinos, as well as a 16-capsule tasting pack.

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ANOVA SOUS VIDE WI-FI PRECISION COOKER

Sale Price: $100 | Buy it 
Reg Price: $160 ($60 savings) 
Availability: Nov. 25-Dec. 1 
Sous vide cooking isn’t just for professional chefs anymore. Attach the Anova to any water-filled pot, put food inside in a sealed bag, then set the cooker time and temperature, either on the Anova or with your phone. You’ll get an alert when it’s time to eat.

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CROCK-POT EXPRESS CROCK PRESSURE COOKER

Sale Price: $50 | Buy it 
Reg Price: $70 ($20 savings) 
Availability: Nov. 25-Dec. 1 
This all-in-one 6-quart wonder can slow cook, pressure cook, brown, sauté, and steam. It includes eight one-touch meal settings for food like yogurt, chicken, stew, soup, and rice. The nonstick cooking pot is dishwasher-safe, making cleanup a snap.

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RUBBERMAID BRILLIANCE 8-PIECE FOOD STORAGE CANISTER SET

Sale Price: $36.50 | Buy it 
Reg Price: $73 ($36.50 savings) 
Availability: Nov. 25-Dec. 1 

Easily see what you have in the pantry with these clear BPA-free canisters with airtight locking lids. The plastic is stain- and odor-resistant as well as dishwasher-, freezer-, and microwave-safe.

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SELECT BY CALPHALON STAINLESS STEEL 8-PIECE COOKWARE SET

Sale Price: $90 | Buy it 
Reg Price: $150 ($60 savings) 
Availability: Nov. 25-Dec. 1 
Get a set of sturdy basics with this durable eight-piece set of stainless steel cookware. It includes two fry pans, two saucepans, and a Dutch oven. Comfort-grip handles stay cool during cooking, and the pans are oven- and dishwasher-safe.

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PHILIPS NORELCO ONEBLADE PRO

Sale Price: $40 | Buy it 
Reg Price: $80 ($40 savings) 
Availability: Nov. 25-Dec. 1 
Men with any kind of facial hair can get a comfortable shave or a neat trim with the cordless Philips Norelco OneBlade Pro, specially designed to protect the skin even under longer, coarser hair. The replaceable blades last up to four months.

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CHI AIR CLASSIC FLAT IRON

Sale Price: $70 | Buy it 
Reg Price: $100 ($30 savings) 
Availability: Nov. 25-Dec. 1 
Smooth out the morning routine with this highly regarded flat iron, which has 1-inch ceramic plates that heat up quickly. It features 10 heat settings and automatic shut-off for safety. Other Chi flat irons are on sale too.

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Stores with a strong online presence and brick and mortar locations will have an advantage this year, as more shoppers want to receive their purchases now, rather than waiting a few days for a package.

"This line between what is online shopping and offline shopping is starting to blur," Schreiner told NBC News. "We are seeing massive growth of buying online and picking up in store."

Target's drive-up option, which is at nearly 1,000 locations, allows shoppers to place an order in the Target app. An hour later, they can drive up and have their purchases brought to their vehicle by a Target associate.

Walmart gives shoppers the option to pick up certain items on the same day. Making the process even faster, shoppers can check in to the app to let the store know they're on their way and to have the order ready.

"Many shoppers want to interact with retailers' products and the brand in-store, and the ability to pick up online orders in-store within a matter of hours can't be underestimated," John Copeland, head of Marketing and Customer Insights at Adobe, said earlier this month.

That's one key way big box retailers can go head-to-head with Amazon, but the online retailer is pulling all the stops to make sure this is its biggest and best Cyber Monday.

Last month, Amazon announced it would hire more than 100,000 seasonal workers to meet customer demand.

Amazon shoppers can look forward to an entire week of Cyber Monday deals, with Prime members getting first dibs. Savvy shoppers will want to check out the deal pages now and set alerts for when the items they want go on sale, since Amazon is only offering a limited quantity.

Across the board, the biggest discounts on Cyber Monday will be in the toy category, according to Adobe's research, which also found that people are also more likely to shop for hotels and cruises on Cyber Monday.

There's also another way to save extra money on top of the discounts being offered. There are a few apps, including Ebates, Swagbucks and Shopular. Choose one, shop at thousands of retailers through their app, and earn points that can be redeemed for cash or gift cards.

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