What analysts are predicting for Black Friday and Cyber Monday

It’s Black Friday weekend, and if you’re looking to snag a deal, you’re not alone — retail analysts predict more than 164 million people will be shopping in the five-day period between Thanksgiving and Cyber Monday. And while door-buster deals at the mall and stores like Best Buy and Target are still popular, more and more consumers will be shopping from the comforts of home this year.

New research from Adobe Analytics shows that $23 billion will be exchanged online between Thanksgiving and Cyber Monday, with Cyber Monday expected to set a record as the largest — and fastest-growing — online shopping day of the year, with $7.8 billion in sales — up 17.6% from last year.

Both traditional retailers (like Macy’s and Walmart) and “e-tailers” (like Amazon and Zappos) are ready for the online windfall, with sites releasing hundreds of deals in advance this week, in an attempt to get a jump start on the competition. Among the early deals: Amazon is offering up to 50% off its family of Alexa-enabled devices. Walmart, meantime, released its “Black Friday buy now” deals days in advance, which include deep discounts on tablets, laptops, and toys. Even big-name stores like Gap are offering an incentive to shop online. The clothing retailer is slashing 50% off everything with an extra 10% off online.

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Black Friday top travel deals
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Black Friday top travel deals

Hotels.com

Chance to win 7 percent, 8 percent, 10 percent or 99 percent off hotel bookings

Website visitors will be prompted to scratch off a mystery coupon with a guarantee to win one of the above discounts. Trips must be booked between Black Friday and Cyber Monday. For the 99 percent winners, maximum spend is $1,000.

Travelocity

50 percent off select hotels on the Travelocity app (look for the 50 percent off banner)

Travelocity

Use promo code FRIDAYAPP18 to save an extra 18 percent off in the app

Travelocity

Use the the augmented reality experience within the Travelocity app for a chance to win a 5-night stay at a resort in Cancun

Upload pictures and videos and videos with the Roaming Gnome from the app to Instagram using #RoamLocal #Sweepstakes to enter

Orbitz

50 percent off select hotels on the Orbitz app (look for the 50 percent off banner)

Orbitz

Use promo code THANKFUL at checkout for an extra 18 percent off in the app

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According to Adobe Analytics, the most anticipated items this year include 4K TVs, retro video games, consoles, and toys like Pomsies (an interactive plush animal), L.O.L. Surprise!Fortnite Monopoly, and Hatchimals. Popular gaming franchises like “Tekken” and “Final Fantasy VII” are expected to perform well for the second consecutive year. And top electronics on sale include digital cameras, Amazon Fire TV, and Amazon Echo.

As for the discounts to expect: Adobe Analytics says shoppers will see an average of 16% off computers, 22% off televisions, and 33% off tablets on Black Friday. Shoppers can find the best deals for sporting goods on Thanksgiving Day (13%). The day before Cyber Monday will see the best deals for apparel (22%) and appliances (18%), and the biggest discounts for toys will happen on Cyber Monday (an average savings of 19%).

“We are on track for another blockbuster season for e-commerce, as consumers increasingly favor the convenience of shopping online over making the trip to stores,” says Taylor Schreiner, director of Adobe Digital Insights. “Big discounts are on the horizon in the coming days, and shoppers need not wait until Cyber Monday for some of the best deals.”

Black Friday is traditionally seen as the kickoff to the busy holiday shopping season. According to Adobe, nearly one out of $5 this holiday season will be spent between Thanksgiving Day and Cyber Monday, generating $23.4 billion or 19% of total online sales.

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21 amazing deals on Cyber Monday
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21 amazing deals on Cyber Monday

TARGET: 15% OFF EVERYTHING

Target shoppers get an automatic 15 percent off sitewide on Cyber Monday only this year, no coupon code required. REDcard holders can save an additional 5 percent, and two-day shipping is free this holiday season — no minimum purchase required. A couple of already-announced deals include the Swagtron Metro Hoverboard for $150, down from $230, and the iRobot Roomba 960 for $450, down from $700. Shop on Cyber Monday and you'll get 15 percent off on top of those sale prices.

AMAZON: CYBER WEEK BONANZA

Amazon isn't content to limit deals to a single day, so look for deep discounts to begin Monday but continue all week. Prime members will receive early access to Lightning Deals 30 minutes before they open up to non-Prime shoppers. If you have Alexa, you'll even get access to some deals Sunday evening — Amazon devices like Fire tablets, Kindles, and Echo voice assistants are a safe bet — but only if you use Alexa to shop.

EBAY: UP TO 70% OFF VARIOUS ITEMS

EBay has already announced a nice slate of deals that it will kick off on the morning of Cyber Monday. Discounts climb to 70 percent off, so you have nothing to lose but potential savings from checking it out. Notable buys include a Dyson V6 Motorhead Pro cordless vacuum for $190, down from $500, and the Marshall Woburn Bluetooth Speaker for $229, down from $600.

OLD NAVY: 50% OFF EVERYTHING

On Cyber Monday only, Old Navy will offer 50 percent everything — yup, that's no exclusions at all — and even throw in some cozy socks for free with your purchase. Shipping is free on all orders over $50. We wouldn't be able to resist this comfy, warm Hooded Open Front Sherpa Sweater for just $20, down from $40.

GAP: 50% OFF EVERYTHING

Not to be outdone by cheaper sibling store Old Navy, Gap will also offer a blanket 50 percent discount on Cyber Monday. Like Old Navy, shipping is free over $50. Give the cheerful, oh-so-giftable wool Crazy Stripe Scarf for just $20, down from $40.

ABERCROMBIE AND FITCH: 50% OFF EVERYTHING

This mall stalwart is a great place to look if you're shopping for teens or young adults. On Cyber Monday, the entire site will be half off, and Abercrombie will even offer an additional 15 percent off on select outerwear. A classic Men's Fair Isle Sweater would be a great gift for him at $39, down from $78.

BARNES AND NOBLE: 25% OFF TOYS

This book-selling giant might not spring to mind for toys, but their selection is surprisingly robust. On Cyber Monday, you'll get 25 percent off all toys, games and collectibles except for L.O.L. Surprise, Lego, and Grinch. You'll find everything from Hatchimals to Hot Wheels, and can even score some less-common specialty items like a Harry Potter Golden Snitch Heliball for a nice discount.

LENOVO: DOORBUSTERS UP TO HALF OFF

Need a new computer? Lenovo is holding back a few pretty sweet bargains for Cyber Monday shoppers. Doorbusters that day will include a wide range of laptops at up to half off. Confirmed deals include the IdeaPad S330 for just $149, down from $219, and a powerful ThinkPad X1 Carbon for $900, down from $1,809.

GOOGLE STORE: FREE HOME HUB AND GOOGLE STORE CREDIT WITH PIXEL 3 PURCHASE

If you're more of an Android person than an iPhone lover, take note: Buying Google's shiny new Pixel 3 or Pixel 3 XL from the Google Store will come with a nice bonus on Cyber Monday. You'll get a free Google Home Hub, a smart display that's normally $149 and easily one of the season's hottest tech gifts. But that's not all: They'll also throw in a $50 credit to the Google Store to load that new phone with premium apps.

CHERYL'S COOKIES: HALF OFF SELECT GIFTS

If you don't know what to get them, cookies are a safe bet. Cheryl's Cookies will be offering several gift sets at half off on Cyber Monday only. They include the 34-piece Holiday Plaid Gift Tower for $20, down from $40, or the crowd-pleasing 135-piece Pine and Berry Premier Triple Treat for $50, down from $100.

THE POPCORN FACTORY: 40% OFF HOLIDAY TINS

Another classic edible option, all of The Popcorn Factory's festive tins of popcorn will be 40 percent off on Cyber Monday. They come in a ton of sizes, flavors, and designs for even the most hard-to-please recipient. Use promo code 40CYBER at checkout.

M.A.C. COSMETICS: FREE EYESHADOW WITH PURCHASE

Makeup lovers will want to hop on this one-day only offer: M.A.C. is offering a free full-size eyeshadow with a $50 purchase. Considering they start at $17, that's a pretty good deal for any beauty buff. M.A.C. Select members will also be able to nab 25 percent off most items online. Not a member? It's free to join.

SUNGLASS WAREHOUSE: BUY ONE, GET ONE FREE

Need some new shades? All of the sunglasses on Sunglass Warehouse will be Buy One, Get One Free on Cyber Monday. Since the site's entire stock is already $20 or less, that's a pretty sweet deal — especially for any forgetful folks in your life who may need a back-up pair.

L'OCCITANE: 20% OFF EVERYTHING

Beauty buffs would love a high-end skincare or bath-and-body gift from L'Occitane, where gorgeous gift sets including an eye-popping Signature Advent Calendar are on offer. On Cyber Monday, you'll be able to take advantage of a sitewide 20 percent off.

COLE HAAN: HALF OFF EVERYTHING PLUS AN EXTRA 10%

Cole Haan's high-end shoes and handbags will see some of their deepest discounts of the year on Cyber Monday. Snag that new purse or those snazzy kicks for half off, then get an extra 10 percent discount at checkout with promo code CYBER. That would bring the price of some adorable, breathable wool Women's ZeroGrand Oxfords down from $150 to under $70.

LORD AND TAYLOR: 25% OFF EVERYTHING

This sweet across-the-board Cyber Monday discount is likely to apply to a host of already-reduced prices at department-store stalwart Lord and Taylor. You'll also get free shipping. Sign us up for some Mid Length Cashmere Lined Gloves for around $50.

LIDS: 35% OFF ORDERS OF $40 OR MORE

Here's a great deal if you're shopping for a sports fan. From hats to apparel and collectibles, Lids will give you 35 percent off any purchase of $40 or more starting the day before Cyber Monday. You'll get free shipping on all orders, too. A cozy NFL knit cap would be the perfect stocking stuffer for any football fanatic, no matter their team allegiance.

MRS. FIELDS: 25% OFF EVERYTHING

Cookies, brownies, even nut-free treats: Mrs. Fields has you covered if you're shopping for someone with a sweet tooth. Everything will be 25 percent off on Cyber Monday, so be sure to stock up on gifts like the Full Dozen Signature Cookie Tin, which will go for under $20.

PHILOSOPHY: 40% OFF EVERYTHING

Philosophy's luxurious bath products are a great gift for anyone who needs a little pampering, especially at 40 percent off on Cyber Monday. That means you could nab a 16-ounce bottle of one of Cheapism's favorite splurges, Purity Made Simple cleanser, for under $25. Bonus: If you spend over $75, you'll get a free Cinnamon Buns shampoo, shower gel, and bubble bath.

BAUBLE BAR: 35% OFF EVERYTHING

If accessories make the outfit, then Bauble Bar is the place to fill the stocking of your favorite fashionista. Cyber Monday will bring a 35 percent sitewide discount on everything from statement necklaces to colorful rings. Not sure what to get? Try a gift set for a perfectly curated set of bracelets or earrings.

STA TRAVEL: DISCOUNTS ON FLIGHTS

Know a student who will be heading abroad soon? STA Travel is offering a Cyber Monday-only deal on United Airlines flights from the U.S. to Europe — they'll get $75 off with the promo code UNITED75. For up to $100 off other flights, use code CYBER18.

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