Black Friday has morphed into something more than a one-day holiday. It's now nearly an entire week of shopping and deals.
Ray Wimer, an assistant professor of retail practice at Syracuse University, says the holiday has lost a bit of its "uniqueness."
Recent trends suggest it's turning into a hybrid, online and offline holiday.
That also makes Cyber Monday less of a unique event. Removing the distinction reflects how customers view shopping at stores either online or in-store — it doesn't matter to them.
Black Friday gets all the headlines, but it's not the only day in late November that sees high sales anymore.
In fact, Black Friday has morphed into a nearly week-long event, stretching from Thanksgiving all the way until Cyber Monday.
"Black Friday is really no longer a one-day shopping extravaganza, it really signals a kickoff to a four-day promotional period that concludes on Cyber Monday," Ray Wimer, an assistant professor of retail practice at Syracuse University, said in an email.
As online shopping increasingly becomes a more popular choice for consumers, it no longer makes sense to think of Black Friday as the holiday for in-store shopping and Cyber Monday for online shopping.
"Significantly early reports of buyer intent shows that 33 percent of US shoppers will mostly or only shop Black Friday online, taking away from some of the Cyber Monday uniqueness," Wimer said.
RELATED: Check out these one-of-a-kind Cyber Monday deals:
21 amazing deals on Cyber Monday
21 amazing deals on Cyber Monday
TARGET: 15% OFF EVERYTHING
Target shoppers get an automatic 15 percent off sitewide on Cyber Monday only this year, no coupon code required. REDcard holders can save an additional 5 percent, and two-day shipping is free this holiday season — no minimum purchase required. A couple of already-announced deals include the Swagtron Metro Hoverboard for $150, down from $230, and the iRobot Roomba 960 for $450, down from $700. Shop on Cyber Monday and you'll get 15 percent off on top of those sale prices.
AMAZON: CYBER WEEK BONANZA
Amazon isn't content to limit deals to a single day, so look for deep discounts to begin Monday but continue all week. Prime members will receive early access to Lightning Deals 30 minutes before they open up to non-Prime shoppers. If you have Alexa, you'll even get access to some deals Sunday evening — Amazon devices like Fire tablets, Kindles, and Echo voice assistants are a safe bet — but only if you use Alexa to shop.
EBAY: UP TO 70% OFF VARIOUS ITEMS
EBay has already announced a nice slate of deals that it will kick off on the morning of Cyber Monday. Discounts climb to 70 percent off, so you have nothing to lose but potential savings from checking it out. Notable buys include a Dyson V6 Motorhead Pro cordless vacuum for $190, down from $500, and the Marshall Woburn Bluetooth Speaker for $229, down from $600.
OLD NAVY: 50% OFF EVERYTHING
On Cyber Monday only, Old Navy will offer 50 percent everything — yup, that's no exclusions at all — and even throw in some cozy socks for free with your purchase. Shipping is free on all orders over $50. We wouldn't be able to resist this comfy, warm Hooded Open Front Sherpa Sweater for just $20, down from $40.
GAP: 50% OFF EVERYTHING
Not to be outdone by cheaper sibling store Old Navy, Gap will also offer a blanket 50 percent discount on Cyber Monday. Like Old Navy, shipping is free over $50. Give the cheerful, oh-so-giftable wool Crazy Stripe Scarf for just $20, down from $40.
ABERCROMBIE AND FITCH: 50% OFF EVERYTHING
This mall stalwart is a great place to look if you're shopping for teens or young adults. On Cyber Monday, the entire site will be half off, and Abercrombie will even offer an additional 15 percent off on select outerwear. A classic Men's Fair Isle Sweater would be a great gift for him at $39, down from $78.
BARNES AND NOBLE: 25% OFF TOYS
This book-selling giant might not spring to mind for toys, but their selection is surprisingly robust. On Cyber Monday, you'll get 25 percent off all toys, games and collectibles except for L.O.L. Surprise, Lego, and Grinch. You'll find everything from Hatchimals to Hot Wheels, and can even score some less-common specialty items like a Harry Potter Golden Snitch Heliball for a nice discount.
LENOVO: DOORBUSTERS UP TO HALF OFF
Need a new computer? Lenovo is holding back a few pretty sweet bargains for Cyber Monday shoppers. Doorbusters that day will include a wide range of laptops at up to half off. Confirmed deals include the IdeaPad S330 for just $149, down from $219, and a powerful ThinkPad X1 Carbon for $900, down from $1,809.
GOOGLE STORE: FREE HOME HUB AND GOOGLE STORE CREDIT WITH PIXEL 3 PURCHASE
If you're more of an Android person than an iPhone lover, take note: Buying Google's shiny new Pixel 3 or Pixel 3 XL from the Google Store will come with a nice bonus on Cyber Monday. You'll get a free Google Home Hub, a smart display that's normally $149 and easily one of the season's hottest tech gifts. But that's not all: They'll also throw in a $50 credit to the Google Store to load that new phone with premium apps.
CHERYL'S COOKIES: HALF OFF SELECT GIFTS
If you don't know what to get them, cookies are a safe bet. Cheryl's Cookies will be offering several gift sets at half off on Cyber Monday only. They include the 34-piece Holiday Plaid Gift Tower for $20, down from $40, or the crowd-pleasing 135-piece Pine and Berry Premier Triple Treat for $50, down from $100.
THE POPCORN FACTORY: 40% OFF HOLIDAY TINS
Another classic edible option, all of The Popcorn Factory's festive tins of popcorn will be 40 percent off on Cyber Monday. They come in a ton of sizes, flavors, and designs for even the most hard-to-please recipient. Use promo code 40CYBER at checkout.
M.A.C. COSMETICS: FREE EYESHADOW WITH PURCHASE
Makeup lovers will want to hop on this one-day only offer: M.A.C. is offering a free full-size eyeshadow with a $50 purchase. Considering they start at $17, that's a pretty good deal for any beauty buff. M.A.C. Select members will also be able to nab 25 percent off most items online. Not a member? It's free to join.
SUNGLASS WAREHOUSE: BUY ONE, GET ONE FREE
Need some new shades? All of the sunglasses on Sunglass Warehouse will be Buy One, Get One Free on Cyber Monday. Since the site's entire stock is already $20 or less, that's a pretty sweet deal — especially for any forgetful folks in your life who may need a back-up pair.
L'OCCITANE: 20% OFF EVERYTHING
Beauty buffs would love a high-end skincare or bath-and-body gift from L'Occitane, where gorgeous gift sets including an eye-popping Signature Advent Calendar are on offer. On Cyber Monday, you'll be able to take advantage of a sitewide 20 percent off.
COLE HAAN: HALF OFF EVERYTHING PLUS AN EXTRA 10%
Cole Haan's high-end shoes and handbags will see some of their deepest discounts of the year on Cyber Monday. Snag that new purse or those snazzy kicks for half off, then get an extra 10 percent discount at checkout with promo code CYBER. That would bring the price of some adorable, breathable wool Women's ZeroGrand Oxfords down from $150 to under $70.
LORD AND TAYLOR: 25% OFF EVERYTHING
This sweet across-the-board Cyber Monday discount is likely to apply to a host of already-reduced prices at department-store stalwart Lord and Taylor. You'll also get free shipping. Sign us up for some Mid Length Cashmere Lined Gloves for around $50.
LIDS: 35% OFF ORDERS OF $40 OR MORE
Here's a great deal if you're shopping for a sports fan. From hats to apparel and collectibles, Lids will give you 35 percent off any purchase of $40 or more starting the day before Cyber Monday. You'll get free shipping on all orders, too. A cozy NFL knit cap would be the perfect stocking stuffer for any football fanatic, no matter their team allegiance.
MRS. FIELDS: 25% OFF EVERYTHING
Cookies, brownies, even nut-free treats: Mrs. Fields has you covered if you're shopping for someone with a sweet tooth. Everything will be 25 percent off on Cyber Monday, so be sure to stock up on gifts like the Full Dozen Signature Cookie Tin, which will go for under $20.
PHILOSOPHY: 40% OFF EVERYTHING
Philosophy's luxurious bath products are a great gift for anyone who needs a little pampering, especially at 40 percent off on Cyber Monday. That means you could nab a 16-ounce bottle of one of Cheapism's favorite splurges, Purity Made Simple cleanser, for under $25. Bonus: If you spend over $75, you'll get a free Cinnamon Buns shampoo, shower gel, and bubble bath.
BAUBLE BAR: 35% OFF EVERYTHING
If accessories make the outfit, then Bauble Bar is the place to fill the stocking of your favorite fashionista. Cyber Monday will bring a 35 percent sitewide discount on everything from statement necklaces to colorful rings. Not sure what to get? Try a gift set for a perfectly curated set of bracelets or earrings.
STA TRAVEL: DISCOUNTS ON FLIGHTS
Know a student who will be heading abroad soon? STA Travel is offering a Cyber Monday-only deal on United Airlines flights from the U.S. to Europe — they'll get $75 off with the promo code UNITED75. For up to $100 off other flights, use code CYBER18.
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"Furthermore, 54 percent of US shoppers say they are more likely to shop online during Black Friday with the biggest reasons being convenience and simplicity. Again, this would detract from the Cyber Monday event."
Most of this year's holiday sales growth is likely to come from online purchases — Forrester Research predicted 14% sales growth online over last year and 1.7% growth in stores. Forrester also estimated that online holiday sales would account for more than 32% of all online sales for the year.