Crocs are making a serious comeback -- thanks to teens

Rubber clogs are popular again. Shares of Crocs (CROX) soared, buoyed by renewed interest from teens. Currently, the stock is hovering around $25, more than doubling its share price from the beginning of the year.


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According to recently published Piper Jaffray’s survey of teens, the brand was the 13th most popular, joining a list of brands like Vans and Adidas. The foam shoe company jumped 14 spots from 27 in 2017.

The shoe brand, known for its comfortable slip-ons, has worked hard to capture younger sales, partnering with wrestler-turned-actor John Cena, and actress Drew Barrymore. Last week, it collaborated with rapper Post Malone. The Limited Edition Dimitri clog quickly sold out. The company pointed to back-to-school shopping for its surge in popularity.

RELATED: Take a look at every major retailer that filed for bankruptcy in 2018: 

Every retailer who filed for bankruptcy in 2018
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Every retailer who filed for bankruptcy in 2018


Women's apparel and accessories retailer A'Gaci filed for Chapter 11 bankruptcy in January. 

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Kiko USA

Cosmetics retailer Kiko USA Inc filed for Chapter 11 bankruptcy protection in January.

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Tops Markets

Tops Markets operates 174 supermarkets — called Tops Friendly Markets. The company filed for bankruptcy protection in February.

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The Bon-Ton Stores

The Bon-Ton Stores owns multiple department store chains including Bon-Ton, Bergner's, Boston Store, Carson's, Elder-Beerman, Herberger's, and Younkers. The company filed for bankruptcy in February.

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Remington Outdoor

Remington filed for Chapter 11 bankruptcy protection in March.

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The Walking Company

The shoe seller The Walking Company, which operates 208 stores in the US, filed for Chapter 11 bankruptcy protection in March.

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The jewelry chain Claire's filed for bankruptcy in March.

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Southeastern Grocers

Southeastern Grocers, the parent company of the grocery chains Winn-Dixie, Harveys and Bi-Lo, filed for Chapter 11 bankruptcy protection in March.

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Nine West

Nine West Holdings filed for bankruptcy in April.

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Italian casual-dining chain Bertucci's filed for Chapter 11 bankruptcy protection in April.

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The footwear brand filed for Chapter 11 bankruptcy protection in May.

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National Stores

The owner of the Fallas chain of discount stores filed for bankruptcy in August.

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Brookstone filed for Chapter 11 bankruptcy protection in August.

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Samuels Jewelers

Samuels Jewelers filed for Chapter 11 with an agreement for bankruptcy financing in August.

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Toys R Us

Toys R Us filed for bankruptcy in September.

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Mattress Firm

Mattress Firm filed for bankruptcy in October.

Photo credit: PA


Sears filed for bankruptcy in October.

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After landing on the scene in 2002, the colorful foam clog saw its sales peak in 2007, a year after going public. But in 2009, sales plummeted and Colorado-based Crocs was nearly forced to file for bankruptcy.

The stock’s jump comes amid a decision to close all Crocs manufacturing plants and outsource production to China and Vietnam. 

Kristin Myers is a reporter at Yahoo Finance. Follow her on Twitter.

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